William Louis Veeck Sr. (January 20, 1876 – October 5, 1933) was an American sportswriter and baseball executive. He was president of the Chicago Cubs from 1919 to his death in October, 1933. Under Veeck's leadership, the Cubs won two pennants, in 1929, and 1932. Married Grace Greenwood DeForest in 1900. Grace Veeck died in 1964. They had three children. Maurice who died at age 8 ; Margaret Ann Veeck Krehbiel and William Louis Veeck Jr., also known as Bill Veeck.
Veeck was a sportswriter for the Chicago American in 1917 when Cubs owner William Wrigley Jr. hired him to be vice-president of the baseball club. Having won the National League pennant in 1918, Wrigley promoted him to president of the club in July, 1919. Veeck was also the father of Bill Veeck, who is best known for his time at the reins of the Chicago White Sox and Cleveland Indians, and for sending the midget Eddie Gaedel to bat while owning the St. Louis Browns.
Veeck resided in the Chicago suburb of Hinsdale, Illinois.