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William Steinway

William Steinway
William Steinway - cabinet card photo.jpg
Photograph of Steinway
Born Wilhelm Steinweg
(1835-03-05)March 5, 1835
Seesen, Duchy of Brunswick
Died November 30, 1896 (aged 61)
New York City, United States
Other names Wilhelm Steinway
Known for Establishing the success in marketing of the company Steinway & Sons

William Steinway, also known as Wilhelm Steinway (born Wilhelm Steinweg; March 5, 1835 – November 30, 1896), son of Steinway & Sons founder Henry E. Steinway, was a businessman and civic leader who was influential in the development of Astoria, New York.

Steinway was born in Seesen, Brunswick, the fourth son of Henry Engelhard Steinway. In Germany, he received an elementary education and was also given instruction in languages and music. He then became an apprentice in a piano factory, where he spent two years.

He came to the United States with his father and brothers in 1850. With his father and his brothers Charles and Henry, he founded the firm of Steinway & Sons in 1853. In 1876, he became the official head of the firm, after he had done the decisions factually since 1871 when his father died, and in regard of representation since 1860 when he was the speaker to inaugurate the new plant at 4th Ave./52th Street. In 1866, Steinway erected Steinway Hall to make a place for the exhibition of the highest musical skill. It was a huge success for the company. He also founded the Steinway Concert & Artist department, which is still working today.

In 1870, William began building a company town, Steinway Village, on 400 acres (1.6 km2) in northern Astoria, New York. Avoiding the crowded streets and labor problems associated with operating in Manhattan, he directed the construction of the Steinway Piano Factory on this land, a large facility still in operation today. Near the factory was housing for his workers, a church, library and kindergarten as well as a public trolley line. In 1929, a resort area which Steinway developed just east of Astoria, in North Beach, was converted into North Beach Airport, later renamed LaGuardia Airport.


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