William Frederick Boulding

William Frederick Boulding
Born	1955 Ann Arbor
Nationality	American
Fields	Marketing management and consumer relations
Institutions	Duke University
Alma mater	Swarthmore College Wharton School of the University of Pennsylvania
Known for	Dynamic process model of service quality (1993)

William Frederick (Bill) Boulding (born 1955) is an American economist, professor and academic administrator. He is the dean of the Fuqua School of Business at Duke University.

Boulding was born 1955 in Ann Arbor as the fifth Child son of Kenneth E. Boulding, an English-born economist, and Elise M. Boulding, a Norwegian-born sociologist.

Boulding graduated from Swarthmore College, where he earned a bachelor's degree in Economics in 1977. He enrolled in the MBA program at the Wharton School of the University of Pennsylvania and switched to the doctorate program after Professor Thomas S. Robertson encouraged him to do so. He earned a PhD in Managerial Sciences and Applied Economics in 1986.

Boulding joined the faculty at the Fuqua School of Business at Duke University in 1984, where he taught marketing. One of his students was Tim Cook, who later became the CEO of Apple Inc.. He succeeded Blair Sheppard as its dean in summer 2011. By February 2013, he was fundraising towards a $100 million campaign and expanding the school's global reach in Brazil, South Africa, India, the Middle East and China. In July 2016, he suggested business school professors should play a bigger role in civil society to reduce their perception of elitism.

Boulding has published research on management and consumer relations as well as the healthcare industry. He has been published in many journals like the Harvard Business Review, the Journal of Marketing, Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, the American Heart Journal, Medical Care, the Annals of Emergency Medicine, The American Journal of Managed Care, and The New England Journal of Medicine.

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