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Willard Rouse

Willard Rouse
Born Willard Goldsmith Rouse III
June 19, 1942
Baltimore, Maryland
Died April 30, 2003 (age 60)
Phoenixville, Pennsylvania
Cause of death Lung Cancer
Nationality American
Known for Land development, Shopping Malls
Parent(s) Willard Rouse II
Relatives James Rouse - Uncle

Willard Goldsmith Rouse III (June 19, 1942 – April 30, 2003) was an American real estate developer.

Willard Rouse was a native of Baltimore, Maryland. In 1966, he graduated from the University of Virginia with a degree in English.

Rouse was the developer of One Liberty Place, designed by Helmut Jahn, the first structure in Philadelphia to exceed the traditional height limitation established by the top of the statue of William Penn atop Philadelphia City Hall. He famously clashed with city planner Edmund Bacon over the landmark development, which was quickly followed by additional tall buildings. Rouse was the nephew of developer James Rouse.

Rouse founded Rouse and Associates, a real estate development company primarily focused on office and industrial development in select cities in the United States. In 1994 the company went public as a UPREIT and is now known as Liberty Property Trust (Ticker:LRY), headquartered in Malvern, Pennsylvania.

Rouse was also involved in the construction of the Kimmel Center for the Performing Arts and the Pennsylvania Convention Center.

Rouse was married to Susannah Rouse and had eight children. In 2003, he died from lung cancer in his home in Phoenixville, Pa.



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