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An article title is the large heading displayed above the article's content and the basis for the article's page name and URL. The title indicates what the article is about and distinguishes it from other articles.
The title may simply be the name (or a name) of the subject of the article, or it may be a description of the topic. Because no two articles can have the same title, it is sometimes necessary to add distinguishing information, often in the form of a description in parentheses after the name. Generally, article titles are based on what the subject is called in reliable sources. When this offers multiple possibilities, editors choose among them by considering several principles: the ideal article title resembles titles for similar articles, precisely identifies the subject, and is short, natural, distinguishable and recognizable.
This page explains in detail the considerations, or naming conventions, on which choices of article title are based. (This page does not detail titling for pages in other namespaces, such as categories.) It is supplemented by other more specific guidelines (see the box to the right), which should be interpreted in conjunction with other policies, particularly the three core content policies: Verifiability, No original research, and Neutral point of view.
If necessary, an article's title can be changed by a page move. For information on page move procedures, see , and .
Article titles are based on how reliable English-language sources refer to the article's subject. There is often more than one appropriate title for an article. In that case, editors choose the best title by consensus based on the considerations that this page explains.
These should be seen as goals, not as rules. For most topics, there is a simple and obvious title that meets these goals satisfactorily. If so, use it as a straightforward choice. However, in some cases the choice is not so obvious. It may be necessary to favor one or more of these goals over the others. This is done by consensus. For instance, the recognizable, natural, and concise title United Kingdom is preferred over the more precise title United Kingdom of Great Britain and Northern Ireland.
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