Wikipedia:Neutral point of view

This policy is non-negotiable, and the principles upon which it is based cannot be superseded by other policies or guidelines, nor by editor consensus.

As a general rule, do not remove sourced information from the encyclopedia solely on the grounds that it seems biased. Instead, try to rewrite the passage or section to achieve a more neutral tone. Biased information can usually be balanced with material cited to other sources to produce a more neutral perspective, so such problems should be fixed when possible through the normal editing process. Remove material only where you have a good reason to believe it misinforms or misleads readers in ways that cannot be addressed by rewriting the passage. The sections below offer specific guidance on common problems.

In some cases, the choice of name used for a topic can give an appearance of bias. While neutral terms are generally preferable, this must be balanced against clarity. If a name is widely used in reliable sources (particularly those written in English), and is therefore likely to be well recognized by readers, it may be used even though some may regard it as biased. For example, the widely used names "Boston Massacre", "Teapot Dome scandal", and "Jack the Ripper" are legitimate ways of referring to the subjects in question, even though they may appear to pass judgment. The best name to use for a topic may depend on the context in which it is mentioned; it may be appropriate to mention alternative names and the controversies over their use, particularly when the topic in question is the main topic being discussed.

This advice especially applies to article titles. Although multiple terms may be in common usage, a single name should be chosen as the article title, in line with the article titling policy (and relevant guidelines such as on geographical names). Article titles that combine alternative names are discouraged. For example, "Derry/Londonderry", "Aluminium/Aluminum" or "Flat Earth (Round Earth)" should not be used. Instead, alternative names should be given due prominence within the article itself, and redirects created as appropriate.

Some article titles are descriptive, rather than being a name. Descriptive titles should be worded neutrally, so as not to suggest a viewpoint for or against a topic, or to confine the content of the article to views on a particular side of an issue (for example, an article titled "Criticisms of X" might be better renamed "Societal views on X"). Neutral titles encourage multiple viewpoints and responsible article writing.

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