Wii no Ma

Wii no Ma was a video-on-demand service channel run by Nintendo in co-operation with Dentsu to produce the programs and advertisements. Wii no Ma is viewable by those with a Wii and an Internet connection and it features family-oriented content, such as cartoons, brain-training quizzes, cookery, educational shows, and other programs produced for Nintendo exclusively. Broadcast began in Japan on May 1, 2009. In 2010 several trademarks were filed for the name.

The channel's interface was built around a virtual living room, where up to 8 Miis could be registered and interact with each other. The virtual living room contained a TV which took the viewer to the video list. Celebrity "concierge" Mii's occasionally introduced special programming.

A DSiWare application called Dokodemo Wii no Ma can be downloaded free for Japanese users of the Nintendo DSi, and allows them to download programs from Wii no Ma on the Wii onto the DSi, and then play them back. It also allows users to download coupons onto the DSi, which can be scanned off the screen at a store.

Nintendo ceased operation of the Wii no Ma on April 30, 2012.

The senior executive at Fuji Television stated that if plans to make the Wii the centerpiece of the living room took off in a meaningful way, it would be "the stuff" of television producers' nightmares.

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