Who Is Fancy
| Who Is Fancy | |
|---|---|
| Birth name | Jake Hagood |
| Born | March 29, 1991 |
| Origin | Bentonville, Arkansas |
| Genres | Pop,indie rock |
| Occupation(s) |
|
| Years active | 2015–present |
| Labels | |
| Website | whoisfancymusic |
Jake Hagood (born March 29, 1991), better known as Who Is Fancy, is an American singer. He co-signed with Scooter Braun and Scott Borchetta on Big Machine Label Group and Dr. Luke on Prescription Songs. His single "Goodbye" was released in early 2015, peaking at number 29 on the Billboard Mainstream Top 40 chart. Fancy was presented at the iHeartMedia Music Summit, although his identity was kept secret.
Jake Hagood was born March 29, 1991, in Bentonville, Arkansas. He grew up in a Christian household and taught himself to play piano at age eleven. He grew up listening to Christian and Country music. After finishing high school in Arkansas, Hagood moved to Nashville, Tennessee to attend Trevecca Nazarene University. The name, "Fancy," was a nickname given to him by coworkers at Forever 21 during this time.
While attending university, he wrote original music and performed around the Nashville area. He left the University after being discovered by producers Scooter Braun, Scott Borchetta, and Dr. Luke. Jake is openly gay.
Beginning in January 2015, Hagood, his management team, and his record label, built a viral campaign around the singer and his debut single "Goodbye". The single was released without revealing the person behind the "Fancy" pseudonym. A series of pseudo-music videos and a lyric-only clip were viewed more than 4 million times on YouTube, and with early radio support from stations like New York’s Z100, the song reached number 29 on the Billboard Mainstream Top 40 chart, number 48 on the Billboard Digital Songs chart, and number 98 on the Billboard Hot 100. Three music videos for the single were released, featuring three different actors lip-syncing to the song. Each video dealt with themes like gender identity and body positivity. A fourth music video featuring the performer himself in the same setting was filmed but never released.
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