Scooter Braun
| Scooter Braun | |
|---|---|
Braun on stage at Tech Crunch Disrupt in 2010.
|
|
| Background information | |
| Birth name | Scott Samuel Braun |
| Born |
June 18, 1981 New York City, New York, United States |
| Genres | |
| Occupation(s) | Owner of School Boy Records and co-owner of Raymond-Braun Media Group (RBMG) |
| Years active | 2003–present |
| Labels | |
| Associated acts | |
| Website | www |
Scott Samuel "Scooter" Braun (born June 18, 1981) is an American talent manager and businessman. He owns two record labels: School Boy Records and Raymond-Braun Media Group (RBMG). RBMG is a joint venture with R&B performer Usher. Three of the most prominent artists Braun represents are Justin Bieber, Ariana Grande and Martin Garrix. For School Boy Records, his represented acts include Psy, Carly Rae Jepsen, Tori Kelly and The Wanted among others.
Braun was born to a Jewish family in New York City, to Ervin and Susan Braun. While studying at Greenwich High School in Connecticut, he entered a video documentary contest for National History Day with a 10-minute piece entitled The Hungarian Conflict, about Jews in Hungary before, during, and after the Holocaust. The film won in regional and state competitions and then placed third overall. A member of Braun's family sent the film to Steven Spielberg's office, who, in turn, submitted Braun's video to the United States Holocaust Memorial Museum. Braun has said Spielberg's response was one of the most inspirational moments in his life.
Braun began his career by organizing parties while studying at Emory University in Atlanta. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem. This launch into the world of hip-hop led Braun to producer Jermaine Dupri, the director of So So Def Records. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing. Still in his sophomore year at Emory, Braun was working at So So Def and operating his party promotion business. Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour. Eventually Braun left So So Def to go on his private venture. Some report he was fired from the job after a dispute over the direction of the label. He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac; the music video for Ludacris' Two Miles an Hour would feature a Pontiac while Pontiac's commercials would feature the song.
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Wikipedia