Whitney (typeface)

Whitney

Classification	Neo-grotesque/Humanist sans-serif
Designer(s)	Tobias Frere-Jones
Foundry	Hoefler & Frere-Jones

Whitney is a family of sans-serif digital typefaces designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Whitney bridges the divide between editorial mainstays such as News Gothic (1908) which is an American “gothic” and signage application standards such as Frutiger (1975), a European "humanist" typeface. This is achieved via "Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances."

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