White pride

White pride is a motto primarily used by white separatist, white nationalist, neo-Nazi and white supremacist organizations in order to signal racist or racialist viewpoints. It is also a slogan used by the prominent post-Ku Klux Klan group Stormfront and a term used to make racist/racialist viewpoints more palatable to the general public who may associate historical abuses with the terms "white nationalist", "neo-Nazi", and "white supremacist".

Sociologists Betty A. Dobratz and Stephanie L. Shanks-Meile identified "White Power! White Pride!" as "a much-used chant of white separatist movement supporters", and sociologist Mitch Berbrier has identified the use of this phrase as part of a "new racist ... frame-transformation and frame-alignment by (a) consciously packaging a 'hate-free' racism, (b) developing strategies of equivalence and reversal–presenting whites as equivalent to ethnic and racial minorities, and (c) deploying ideas about 'love,' 'pride,' and 'heritage-preservation' to evidence both their putative lack of animosity toward others as well as their ethnic credentials." In a social psychology experiment that tested how white participants could be influenced to identify with white pride ideology, social psychologists framed white pride as follows:

[P]eople who openly express White pride seem invariably to be those alienated from the mainstream culture—KKK members, skin-heads, and White supremacists—people trying to grab onto some basis for feeling good about themselves when conventional avenues such as successful careers and relationships are not working well for them. Consequently, the vast majority of people who avow White pride seem also to explicitly avow racism.

Sociologists Monica McDermott and Frank L. Samson documented the rhetorical evolution of white pride movements thus, "Because white pride has historically been predicated upon a denigration of nonwhites, the articulation of the duties and requirements of whiteness reflects a desire to correlate a conscious white identity with positive attributes."

Political and social scientists commonly argue that the idea of "white pride" is an attempt to provide a clean or more palatable public face for white supremacy or white separatism and that it is an appeal to a larger audience in hopes of inciting more widespread racial violence. According to Joseph T. Roy of the Southern Poverty Law Center, white supremacists often circulate material on the internet and elsewhere that "portrays the groups not as haters, but as simple white pride civic groups concerned with social ills". Philosopher David Ingram argues that "affirming 'black pride' is not equivalent to affirming 'white pride,' since the former—unlike the latter—is a defensive strategy aimed at rectifying a negative stereotype". By contrast, then, "affirmations of white pride—however thinly cloaked as affirmations of ethnic pride—serve to mask and perpetuate white privilege". In the same vein, Professor of Education at University of Illinois at Urbana–Champaign, Cris Mayo, characterizes white pride as "a politically distasteful goal, given that whiteness is not a personal or community identity, but has been a strategy to maintain inequities of privilege and power."

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