Black pride is a movement in response to dominant white cultures and ideologies that encourages black people to celebrate black culture and embrace their African heritage. In the United States, it was a direct response to white racism especially during the Civil Rights Movement. Related movements include black power,black nationalism,Black Panthers and Afrocentrism.
The black pride is a major theme in some works of African American popular musicians. Civil Rights Movement era songs such as The Impressions's hit songs "We're a Winner" and "Keep on Pushing" and James Brown's "Say It Loud – I'm Black and I'm Proud" celebrated black pride. Beyoncé's half-time performance at Super Bowl 50, which included homages to Malcolm X and the Black Panthers, has been described by the media as a display of black pride.
Beauty standards are a major theme of black pride. Black pride was represented in slogans such as "black is beautiful" which challenged white beauty standards. Prior to the black pride movement, the majority of black people straightened their hair or wore wigs. The adoption natural hair styles such as the afro, cornrows, and dreadlocks were seen as expressions of black pride.