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White Label Records

Mushroom Records
Mushroom logoAUS.png
Parent company Mushroom Group (1972–1998)
Festival Mushroom Records (1988-2005)
Warner Bros. Records (2005–2009)
Founded 1972 (1972)
Founder Michael Gudinski
Ray Evans
Distributor(s) Mushroom Distribution Services
Rhino Entertainment (re-issues only)
Genre Pop, rock
Country of origin Australia
Location Melbourne
Official website www.wmg.com

Mushroom Records was an Australian flagship record label, founded in 1972 in Melbourne. It published and distributed many successful Australian artists and expanded internationally, until it was merged with Festival Records in 1998. Festival Mushroom Records was later acquired by Warner Bros. Records, which operated the label from 2005 to 2010 until it folded to Warner Bros. Records. Founder Michael Gudinski is now the leader of the Mushroom Group, the largest independent music and entertainment company in Australia.

Mushroom Records was an Australian record label formed by Michael Gudinski and Ray Evans in Melbourne in 1972. After its sale in 1998 along with Mushroom Distribution Services, they merged into Festival Mushroom Records. From 2005 to 2009, it was operated by Warner Bros. Records. Gudinski has since expanded a pre-existing label, Liberation Music, to release material by former Mushroom artists.

Its inaugural release was an ambitious triple live album of the 1973 Sunbury Pop Festival, and over the next few years they signed a number of important Australian acts including Madder Lake, Ayers Rock, and MacKenzie Theory. In December 1974, Gudinski flew to the US to promote his recording artists, with Ayers Rock securing a recording contract, and an advance from A&M Records. Ayers Rock were the first Mushroom artist to sign an international recording contract. Mushroom struggled to survive for its first two years and reportedly came close to folding on several occasions. However, the label was dramatically pushed to the forefront of the Australian music scene in early 1975 following the massive success of Skyhooks, whose debut album, Living in the 70's, became the biggest-selling Australian LP ever released up to that time.


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