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Whirlpool Corp.

Whirlpool Corporation
Public
Traded as WHR
S&P 500 Component
Industry Home appliance
Founded November 11, 1911; 105 years ago (1911-11-11) in Benton Harbor, Michigan, United States
Founder Louis Upton and Emory Upton
Headquarters Benton Charter Township, Michigan, United States
Area served
Worldwide
Key people
Marc Bitzer(CEO)
Jeff M. Fettig(Chairman of the Board)
Products Major appliances and Small appliances
Revenue IncreaseUS$20.9 billion (2015)
Increase US$1.285 billion (2015)
Profit Increase US$783 million (2015)
Total assets Decrease US$19.010 billion (2015)
Total equity Decrease US$4.743 billion (2015)
Number of employees
~97,000 (2015)
Website www.whirlpoolcorp.com

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. The Fortune 500 company has annual revenue of approximately $21 billion, 100,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Indesit, Hotpoint and Consul. Whirlpool Corporation is the world's largest home appliance maker.

In the U.S., Whirlpool has eight manufacturing facilities: Amana, Iowa; Tulsa, Oklahoma; Cleveland, Tennessee; Clyde, Ohio; Findlay, Ohio; Greenville, Ohio; Marion, Ohio; and Ottawa, Ohio.

Before they founded the Upton Machine Company on November 11, 1911, Louis Upton (Lou) worked as an insurance salesman and his uncle, Emory Upton, owned a machine shop. Following a failed business venture, Lou acquired a patent to a manual clothes washer and he approached Emory to see if he could add an electric motor to the design. With the aid of a $5,000 investment from retailing executive Lowell Bassford, they began to produce electric motor-driven wringer washers. Soon after its founding, Lou's younger brother Fred joined the company. Their first customer, the Federal Electric division of Commonwealth Edison, ordered 100 machines, but a fault in the gear transmission led the customer to threaten their return. After the machines were recalled and repaired, Federal Electric doubled the order. They remained a customer for three years, when they began to produce their own washers. The loss of Federal Electric forced Upton to diversify temporarily until, in 1916, they landed Sears, Roebuck & Co. as a customer. Sears began selling two types of Upton wringer washers under the "Allen" brand, one for $54.75 and a deluxe model for $95. Sales grew quickly and in 1921, Sears appointed Upton as their sole supplier of washers. To avoid becoming over-reliant on Sears, Upton began marketing a washer under their own brand name.


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