Westinghouse Licensing Corporation
Westinghouse logo (designed by Paul Rand)
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| Westinghouse Electric Corporation | |
| Industry | Brand management Trademark management |
| Predecessor | Westinghouse Electric (1886) |
| Founded | New York City, New York, U.S. (1998) |
| Headquarters | New York City, New York, U.S. |
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Key people
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George Westinghouse (Corporate namesake; founder of the original Westinghouse (1886)) |
| Owner | National Amusements |
| Parent | CBS Corporation |
| Website | www |
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| Product type | Licensed brandname |
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| Owner | Westinghouse Electric Corporation CBS Corporation) |
| Country | U.S. |
| Introduced | 1886 |
| Related brands | White-Westhinghouse |
| Previous owners | Westinghouse Electric (1886) |
| Tagline | "Innovation you can be sure of" |
| Website | Official website |
Westinghouse Licensing Corporation (commonly known as Westinghouse Electric Corporation) is a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed "original Westinghouse" and predecessor of the current CBS Corporation) in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.
Westinghouse Licensing has its headquarters in New York City inside the headquarters of its parent, CBS Corporation; its predecessor was located in the Pittsburgh suburb of Monroeville, Pennsylvania.
All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.
After the original Westinghouse acquired CBS Inc. in 1995 from Laurence Tisch, it was about ready to transform itself from an industrial company into a media giant. Starting in 1996, it did just that, selling off many of its non-media assets that came with them.
In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network. This, however, ended the reign of the name that had been associated with America for 111 years.
In 1998, CBS Corporation established a brand licensing subsidiary Westinghouse Licensing Corporation (Westinghouse Electric Corporation); the original Westinghouse name had recognition in the consumer marketplace and so had a value apart from any actual manufacturing company under that name.
In 1999, CBS Corporation sold all of its nuclear businesses to BNFL. Soon after, BNFL gained license rights on the Westinghouse trademarks and they used those to reorganize their acquired assets as Westinghouse Electric Company LLC. That company was later sold to the Toshiba Group in 2007.
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