Television Westerns are a subgenre of the Western, a genre of film, fiction, drama, television programming, etc., in which stories are set primarily in the later half of the 19th century in the American Old West, Western Canada and Mexico during the period from about 1860 to the end of the so-called "Indian Wars." More recent entries in the Western genre have placed events in the modern day but still draw inspiration from the outlaw attitudes prevalent in traditional Western productions.
When television became popular in the late 1940s and 1950s, TV westerns quickly became an audience favorite. The peak year for television westerns was 1959, with 26 such shows airing during prime-time. Traditional Westerns faded in popularity in the late 1960s, while new shows fused Western elements with other types of shows, such as family drama, mystery thrillers, and crime drama. In the 1990s and 2000s, hour-long westerns and slickly packaged made-for-TV movie westerns were introduced. As well, new elements were once again added to the Western formula, such as the Western-science fiction show Firefly, created by Joss Whedon in 2002.
The Saturday Afternoon Matinee on the radio were a pre-television phenomenon in the US which often featured western series. Film westerns turned Audie Murphy, Tom Mix, and Johnny Mack Brown into major idols of a young audience, plus "Singing cowboys" such as Gene Autry, Roy Rogers and Dale Evans, Rex Allen. Each cowboy had a co-starring horse such as Rogers' Golden Palomino, Trigger, who became a star in his own right.
Other B-movie series were Lash LaRue and the Durango Kid. Herbert Jeffreys, as Bob Blake with his horse Stardust, appeared in a number of movies made for African American audiences in the days of segregated movie theaters.Bill Pickett, an African-American rodeo performer, also appeared in early western films for the same audience.