The West Coast Challenge (formerly known as the British Columbia Cup or BC Footy Cup) was an Australian rules football competition in British Columbia, Canada.
The prize is the BC Cup.
The 2004 inaugural event, held in Vancouver, was won by the Vancouver Cougars.
In 2006, the format was changed to the West Coast Challenge Cup and the venue of Thunderbird Stadium was chosen. The Grand Final was won by the Calgary Kangaroos.
Daryn Ashcroft is the former world champion. He lost the crown in 2010 after an epic contest with his own brother, and new world champion, James Ashcroft