We Rule

We Rule
We Rule Appstore icon
Developer(s)	Newtoy, Inc.
Publisher(s)	Ngmoco
Platform(s)	Android, iOS
Release	iOS: March 20, 2010 iPad: April 01, 2010
Genre(s)	Simulation, RPG

iOS: March 20, 2010

We Rule was a game developed by Newtoy and published by ngmoco for the iOS platform. It was available for download on the iPhone, iPod touch and the iPad on the App Store or iTunes, and attracted many users since its release in March 2010. Although a free app, customers were able to buy in-app purchases; as of April 2010, it was the highest-grossing free-to-download game for the iOS. Within weeks of release, We Rule was estimated to have been downloaded millions of times, with approximately two million user sessions per day. Its gameplay was in part inspired by the Zynga game FarmVille.

On February 1, 2013, We Rule was removed from the Appstore alongside other ngmoco games. The app continued to receive support until March 31, 2013 when its service ended and We Rule became unplayable. Unlike some ngmoco games which continued to function after support ended, We Rule no longer functions.

In We Rule, players rule and have complete control over their Kingdom. Players begin with a tutorial, which eventually ended when the player has completed certain objectives. When beginning, players mainly profit from farming. Later in the game (but still in the tutorial) players could build houses and shops. Shops served as the reason for needing a Plus+ account to play (any player can sign up right away after downloading We Rule). When one player had a shop that had already been constructed and opened, another player (who must be friends on We Rule with that person) could make an order for some items from their shop. Houses have a smaller impact on the game. When purchasing a house, players had to pay 100 Coins for each house, and could then collect taxes from each house every five minutes. The tax collected was ten Coins. Coins and Mojo play a very critical part in the game. Coins are simply the money used in We Rule, while Mojo can be used to instantly complete in-game tasks (growing crops, finishing building construction, and making a friend's order ready). Players could purchase Mojo using real money for various prices and quantities. Mojo could also be obtained as players level up, which was done by collecting XP (experience points) by collecting crops and coins, completing objectives, and placing buildings. Players could decorate their Kingdom with many trees and other accessories. Besides shops, many other interesting buildings were available.