Walt Disney Pictures and Television
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| Industry | Television Production |
|---|---|
| Founded | 1983 |
| Defunct | 2003 |
| Headquarters | Burbank, California, USA |
| Products | TV shows |
| Parent |
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| Website | www |
Walt Disney Television was the name of the television production division of The Walt Disney Company.
Walt Disney Television's television productions are broadcast, mostly on Disney Channel, Playhouse Disney, Toon Disney, ABC, Disney Cinemagic and other platforms.
Today, the majority of Walt Disney Television's productions are animated series which are produced through Walt Disney Television group (simply known as Walt Disney Television) the last known live-action series produced by WDTV was Smart Guy which ran for three seasons from 1997 to 1999 on the now-defunct WB Television Network.
While initially not interest in television back in the 1930s, Walt Disney changed his mind seeing TV at least as a promotional tool. Most studios were generating revenue by selling off their permanent TV right to their film made before 1948, while Disney held on to the company's film rights. Thus Walt Disney Productions was the first of the film industry, which saw TV as an adversary, to enter the TV production field. Disney Productions did a hour special on Christmas Day 1950 for NBC then in 1951 for CBS. The specials used Disney film clips, short films and promoted the upcomingAlice in Wonderland (1951) theatrical film. Both specials had excellent ratings. The networks pursued Disney to do a full series for them. Disney used this interest in a Disney series to request funding for Disneyland, which the new merged American Broadcasting-Paramount Theatres did for its American Broadcasting Company for the Disneyland anthology series. the "Operation Undersea" episode of the series garnered Disney its first Emmy Award. The series quickly became ABC's first series to hit the top twenty in ratings.
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