Toon Disney
| Toon Disney | |
|---|---|
 |
|
| Launched | April 18, 1998 |
| Closed | February 13, 2009 |
| Network | Disney Channels Worldwide |
| Picture format |
720p (HDTV) 480i (SDTV) |
| Headquarters | Burbank, California, U.S. |
| Replaced by |
Disney XD Disney Cinemagic |
| Sister channel(s) |
Disney Channel Playhouse Disney |
| Timeshift service | Toon Disney +1 (Germany and Italy) |
Toon Disney was a worldwide digital cable and satellite television channel that was owned by the Disney Channels Worldwide, a subsidiary of Disney–ABC Television Group. A spin-off of the Disney Channel, the channel mostly aired children's animated series and some live action programming. Its format had similarities to those of Discovery Kids, Cartoon Network, and Nicktoons. The channel's target audience was children ages 2–11, and children ages 7–14 during its nighttime block called Jetix. Toon Disney shut down on February 13, 2009, after nearly 11 years, and was replaced by Disney XD, which has carried some programs previously seen on Toon Disney.
Toon Disney was launched on April 18, 1998, the Disney Channel's 15-year anniversary, by Disney/ABC Networks on digital tiers of DirecTV, Marcus Cable and EchoStar. The first show aired was The Sorcerer's Apprentice (1940) and other Mickey Mouse shorts. At 7 PM that day, its nighttime block, "The Magical World of Toons", was launched. With five more cable operators and Americast following in the next few months. At its launch, the channel shared half of its assigned series with the Disney Channel. The channel had no advertising until its viewership reached a set number. In January 1999, the first annual Pumbaa Bowl was broadcast.
By September 2000, the channel was expected to reach 20 million subscribers thus would start showing advertising. Ad sales would be handled by Disney Kids Network. In the Fall of 2000, Disney launched its first overseas Toon Disney channel in the United Kingdom.
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