Wake Up...It's Tomorrow
| Wake Up...It's Tomorrow | ||||
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| Studio album by Strawberry Alarm Clock | ||||
| Released | 1968 | |||
| Recorded | 1967 | |||
| Genre | ||||
| Length | 36:04 | |||
| Label | Uni | |||
| Producer | Frank Slay, Bill Holmes | |||
| Strawberry Alarm Clock chronology | ||||
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| Singles from Wake Up...It's Tomorrow | ||||
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| Professional ratings | |
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| Source | Rating |
| Allmusic |
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Wake Up...It's Tomorrow is the second album by the American psychedelic rock band Strawberry Alarm Clock, released on Uni Records, in 1968 (see 1968 in music). It came as the group was challenged with continuing the success of their debut single, the psychedelic classic and number one hit, "Incense and Peppermints" and the LP that followed. Their second effort would expand upon the arrangements of its predecessor's unique blend of vocal harmonies, psychedelia, and pop music. In addition, the band's atypical lineup, which featured two bassists, would be altered to address studio and performing issues.
Upon release, Wake Up...It's Tomorrow failed to chart, though it is considered Strawberry Alarm Clock's apex of musical creativity, as the band members were free to pen the majority of the album's material. The pop-oriented song "Tomorrow" preceded the release of the album, earning the group their second and final Top 40 hit. An additional follow-up single, "Sit with the Guru", also managed to chart on the Billboard Hot 100.
Prior to recording, bassist Gary Lovetro departed after being bought out for $25,000, leaving the position solely to George Bunnell. Regarding Lovetro's exit, keyboardist Mark Weitz explained, "Even though he was one of the original members [dating back to the days of Thee Sixpence, the band that evolved into the Strawberry Alarm Clock, we felt his interest in the band was more business-oriented than contributing musically. Sometimes guitarist Ed King had to do the bass parts in the studio for Gary. He just didn't have enough talent to conceive a good original bass part". Also virtually absent from Wake Up...It's Tomorrow was songwriter and occasional instrumentalist Steve Bartek, who was never an official member of Strawberry Alarm Clock, but played a pivotal role as a co-writer with Bunnell. However, Bartek was unable to formally join the fold and only penned one track, "Sitting on a Star", before excusing himself from any further involvement in the group.
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Wikipedia