WZRH
| City | LaPlace, Louisiana |
|---|---|
| Broadcast area | New Orleans / Baton Rouge, Louisiana |
| Branding | Alt 92.3 |
| Slogan | Gulf South. Rock. Alternative |
| Frequency | 92.3 MHz (also on HD Radio) (HD not yet in operation) 92.3 HD-2 for Variety Hits (not yet operational) |
| First air date | 1966 (as WCKW) |
| Format | Alternative rock |
| ERP | 100,000 watts |
| HAAT | 593 meters (1,946 ft) |
| Class | C |
| Facility ID | 117 |
| Former callsigns | WCKW (1966-2004) WDVW (2004-2010) WRKN (2010-2017) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | KKND, KMEZ, WRKN |
| Webcast | Listen Live |
| Website | alt923.com |
WZRH is a radio station owned by Cumulus Media. The station, whose frequency is 92.3 MHz with an effective radiated power of 100 kW, is licensed to Laplace, Louisiana and serves the greater New Orleans and Baton Rouge metropolitan areas. Its studios are located at the Place St. Charles building in Downtown New Orleans and its transmitter is located in Vacherie, Louisiana. WZRH can be heard all over southeast Louisiana, and across several counties in Mississippi. Specifically, this station can be heard as far east as Gulfport, MS, as far west as Rayne, LA, as far north as McComb, MS, and at least 60 miles (97 km) offshore onto the Gulf of Mexico.
The station signed on the air in 1966 as WCKW. During its first 29 years of its existence, its previous formats included country, classic rock, active rock, all-1980s, adult contemporary (including a rebrand from "The Point" to "Lite 92.3" on November 4, 2003), and adult top 40.
On November 18, 2004, WCKW 'unveiled' the "Diva" format and changed its call letters to WDVW, playing mostly rhythmic pop, classic Disco and Dance music from the 1970s, 1980s, and 1990s. From 2005 to 2007, WDVW was also a reporter to the Billboard Magazine Dance/Mix Show Airplay panel.
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