WZMJ
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| City | Batesburg, South Carolina |
|---|---|
| Branding | Z93 The Lake |
| Slogan | Music for the Freshwater Coast |
| Frequency | 93.1 MHz |
| First air date | August 5, 1965 (as WBLR-FM at 92.1) |
| Format | Variety Adult Hits |
| ERP | 2,100 watts |
| HAAT | 171 meters (561 ft) |
| Class | A |
| Facility ID | 12421 |
| Callsign meaning | W Z MaJic (the station's previous moniker) |
| Former callsigns | WBLR-FM (1965-1979) WKWQ (1979-1999) |
| Former frequencies | 92.1 MHz (1965-1979) 95.3 MHz (1979-1991) |
| Owner | Lake Murray Communications, LLC |
| Webcast | Listen Live |
WZMJ is a variety adult hits radio station licensed to Batesburg, South Carolina and is located within the Columbia, South Carolina DMA. Lake Murray Communications, LLC is licensed by the Federal Communications Commission (FCC) to broadcast at 93.1 MHz with an effective radiated power (ERP) of 2.1 kW.
The station signed on the air on August 5, 1965 as WBLR-FM, the sister station to WBLR 1430 AM, located in Batesburg-Leesville. At the time, WBLR-FM was located on 92.1 FM and had featured a middle of the road (MOR) format.
In 1979, in order to accommodate a class/power increase for WTWE—Manning, WWBD—Bamberg was moved from 92.7 to 92.1, which required WBLR-FM to move from 92.1 to 95.3. As a result, WBLR-FM became WKWQ when it moved.
In the beginning WKWQ had featured a country music format, but changed to album rock as "K-95 Rock" in 1986 and started to target nearby Columbia. In 1988, the station changed again to urban contemporary as "Hot 95" in an attempt to compete with urban powerhouse WWDM, but failed. During this period, the tower was moved closer to Columbia.
WKWQ moved from 95.3 to 93.1 in early 1991. The station was re-launched as K-93, but was handicapped by underfunded ownership. The station eventually went to satellite programming using Satellite Music Network's "The Touch" Adult Urban Contemporary format and was paired with sister station WKSO (now known as WHXT) located in Orangeburg.
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