WZCB
 |
|
| City | Dublin, Ohio |
|---|---|
| Broadcast area | Columbus, Ohio |
| Branding | 106.7 The Beat |
| Slogan | Columbus' REAL Hip Hop and R&B! |
| Frequency | 106.7 MHz (also on HD Radio) |
| First air date | December 1, 1979 (as WMRN-FM at 106.9) December 1, 2007 (as WRXS) |
| Format | Mainstream Urban |
| ERP | 3,000 watts |
| HAAT | 144 meters |
| Class | A |
| Facility ID | 40170 |
| Callsign meaning | Columbus Beat |
| Former callsigns | WCGX (2010–2014) WRXS (2007–10) WMRN-FM (1979–2007) WMRN (–1979) |
| Former frequencies | 106.9 MHz (1979–2007) |
| Owner |
iHeartMedia (Citicasters Licenses, Inc.) |
| Sister stations | WCOL, WODC, WNCI, WTVN, WXZX, WYTS |
| Webcast | Listen Live |
| Website | 1067thebeat |
WZCB (106.7 FM) — branded as 106.7 The Beat — is a commercial mainstream urban radio station in Columbus, Ohio currently owned by iHeartMedia. The studios are in West Columbus, and the transmitter is in Northeast Columbus.
WMRN (106.9 FM) — branded Buckeye Country 107 and eventually just WMRN 107 — had served Marion, Ohio under a country music format. On December 1, 2007, the station was relicensed to Dublin, Ohio and began targeting the Columbus radio market; the station frequency also had moved to 106.7 MHz. Prior to the announced launch, iHeartMedia (then known as Clear Channel Communications) registered a large number of web domains with various formats and brandings to throw off competitors from switching to null the impact of their launch. Stunting on-air consisted of television theme songs as "TV 106.7". The former country format moved to 94.3 MHz (formerly WDIF-FM); the WMRN call letters returned to that station in January 2008.
On December 13, 2007 at noon, the new WRXS officially unveiled its true format, modern rock, as Radio 106.7. The first song played on Radio 106.7 was "Radio, Radio" by Elvis Costello.
When Radio 106.7 first started in 2007, presentation heavily centered on modern rock music from the 1990s, as well as featuring selected songs from the mid-1970s through the end of the 1980s as well as current product. Overall, the station came across as "lighter" than typical Modern Rock radio stations. This type of presentation is highly similar to those at several other Clear Channel operations in Philadelphia, Grand Rapids, MI, and Hartford, CT. On May 2, 2009, the station tweaked its format by dropping the lighter alternative music and adding more hard rock to its rotation to compete with independent WWCD. On January 7, 2010 the station added Rover's Morning Glory to its morning lineup.
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