WYYX
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| City | Panama City Beach, Florida |
|---|---|
| Broadcast area | Panama City area |
| Branding | 97X |
| Slogan | The Rock Station |
| Frequency | 100.1 MHz |
| First air date | 1989 (as WPCF-FM) |
| Format | Active Rock |
| ERP | 12,000 watts |
| HAAT | 123.1 meters |
| Class | C3 |
| Facility ID | 72956 |
| Transmitter coordinates | 30°19′41.00″N 85°41′22.00″W / 30.3280556°N 85.6894444°W |
| Former callsigns | WPCF-FM (1987-2000) WQJM (2000-2002) WVVE (2002-2016) |
| Affiliations | Westwood One |
| Owner | Magic Broadcasting II |
| Sister stations | WILN, WPCF, WYOO, WVVE |
| Webcast | Listen Live |
| Website | iam97x.com |
WYYX (100.1 FM, "97X"), is a radio station broadcasting an active rock format. Licensed to Panama City Beach, Florida, USA, the station serves the Panama City area. The station is currently owned by Magic Broadcasting II and features programing from Westwood One.
The founders/owners of WPCF-FM 100.1 were Charles K. and Carlie B. Winstanley. Winstanley also owned WYLA-FM 94.7 & WYLK-FM 104.7 New Orleans North Shore. In 1965, Winstanley was the founder/owner of WQXY-FM 100.7 Baton Rouge, Louisiana. He sold WQXY-FM to Allison Kolb of Gulf Union Corporation and moved his headquarters to Florida.
The station was assigned the call letters WPCF-FM on 1987-12-03. On 2000-03-10, the station changed its call sign to WQJM and again on 2002-06-25 to WVVE.
On April 15, 2014, at 10AM, WVVE dropped its Hot AC format and began stunting with a loop of the song Let's Groove by Earth, Wind & Fire. The station and its website were promoting that on the 17th, at 10AM, "Panama City will find its groove". The station flipped at that time to Rhythmic Oldies as Groove 100.1. The first song on Groove 100.1 was Fantastic Voyage by Lakeside. The new Facebook page for the station promotes Groove 100.1 as "Feel good old school from the 70s, 80s, and 90s".
On August 8, 2016 WVVE changed their format from rhythmic oldies to active rock, branded as "97X" as WYYX's 97.7 FM frequency went silent.
In November 2, 2016, WVVE changed their call letters to WYYX.
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