WYCM
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| City | Attica, Indiana |
|---|---|
| Broadcast area | Lafayette, Indiana |
| Branding | Your Country 95.7 |
| Frequency | 95.7 MHz |
| First air date | 1988 |
| Format | Country |
| ERP | 3,100 watts |
| HAAT | 132 meters |
| Class | A |
| Facility ID | 68985 |
| Callsign meaning | Your Country Music |
| Former callsigns | WBQR (1988-1994) WGBD (1994-2001) WSHP (2001-2004) WLFF (2004-2005) WSHP (2005-2014) |
| Owner | Waypoint Media (Lafayette TV, LLC) |
| Website | yourcountry957.com |
WYCM ("Your Country 95.7") is an FM radio station in Lafayette, Indiana, owned by Waypoint Media. The station operates on 95.7 MHz. [1]. The studios are located at 3824 South 18th Street in Lafayette with the tower facility located in rural eastern Warren County, IN near Greenhill, Indiana.
WYCM signed on in late 1988 as WBQR. At the time, the station broadcast from Attica featuring an eclectic mix of folk, progressive rock, and Celtic sounds.
In 1994, the station was sold to Artistic Media Partners, which moved the station to the Lafayette market. Upon acquisition, WBQR flipped format to New Country as “Big Dog 95-7.” Calls were also changed to WGBD, reflecting the station name. The station went head-to-head against the market’s long-established country leader, K105. K105’s loyal listeners, however, did not embrace the new country station. After two years, the format was dropped.
In 1996, Big Dog 95 began stunting with Led Zeppelin's "Stairway to Heaven" and Elton John’s “Rocket Man.” A few days later, the station was relaunched as “Modern Rock 95-7, The Rocket,” featuring an Alternative rock format with the newly syndicated, and locally popular, Bob & Tom Show anchoring mornings. Until The Rocket began broadcasting the show, Lafayette area listeners had to tune to Indianapolis’ Q95, WFBQ, to listen to the show, which accounted for the station’s unusually high ratings in the Lafayette market.
The Rocket quickly became a very widely listened-to radio station throughout the Greater Lafayette area winning in many younger demographics throughout its run, according to Arbitron. The success of the station can be credited to two things. One, modern rock nationwide reached its peak in popularity during the period when The Rocket was an alternative rock station. Two, the Lafayette market did not have a Top 40 station in the market at the time. The Rocket, in other words, became the market default for hit music. In 2000, Radio and Records reported WGBD as the highest-rated alternative rock station in the country.
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