WYAB
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| City | Pocahontas, Mississippi |
|---|---|
| Broadcast area | Jackson, Mississippi |
| Branding | 103.9 WYAB |
| Slogan | Central Mississippi's Stimulating Talk |
| Frequency | 103.9 MHz |
| First air date | 1997 (as WMGO-FM at 93.1) August 2008 (as WYAB at 103.9) |
| Format | News/Talk |
| ERP | 5,400 watts |
| HAAT | 96 meters |
| Class | A |
| Facility ID | 77646 |
| Callsign meaning | We Yell About Barack |
| Former callsigns | WMGO-FM (1997-2003) |
| Former frequencies | 93.1 MHz (1997-2008) |
| Owner | SSR Communications, Inc. |
| Webcast | Listen Live |
| Website | wyab.com |
WYAB 103.9 FM (formerly 93.1 FM) is a radio station serving the city of Jackson, Mississippi, including Madison County, Yazoo County, Rankin County, and Hinds County. The studios of WYAB are located within the Cotton Exchange Plaza in Flora, Mississippi.
WYAB originally began as WAZF-FM in 1984 as a vacant allotment in the FCC's Table of Allotments, which is essentially a community-by-community listing of all radio station channels and classes within the United States and its territories. The initial allotment was for a 3,000 watt station to broadcast on 93.7 FM to serve Yazoo City. The allotment was created by a company known as Dri-Two, Inc. to serve as a "sister" FM station to the now silent WAZF 1230 AM, also licensed to Yazoo City. The vacant allotment sat without an actual broadcast station occupying its place from 1984 until 1995, when Mississippi College, license holder of WHJT 93.5 FM, petitioned the FCC to have the allotment removed from the Table. The college intended to upgrade the facilities of WHJT in nearby Clinton from 3,000 watts to 6,000 watts, something that could not have been accomplished with interference from a potential station on 93.7 FM in Yazoo City. After some public interest in the retaining the allotment at Yazoo City, the FCC developed an alternate solution that could accommodate all parties. The FCC moved the vacant allotment from 93.7 FM to 93.1 FM and granted the WHJT upgrade.
After making the frequency change in 1995, the FCC solicited interest from parties intent on building a radio station on 93.1 FM in Yazoo City. Although two parties expressed interest in the station during the frequency change stage (individual Clifton Thomas of Jackson and Dain Schult Radioactivity, Inc. of East Point, Georgia), a local third contender, Gordon ("Jerry") J. Lousteau, Jr., of WMGO 1370 AM in Canton was the only person that responded to the FCC's public notice, and therefore his WMGO Broadcasting Corporation was granted the license. He placed the station on the air in 1997 and it was known as WMGO-FM. The original studio was located at 1307 East Broadway Street in Yazoo City.
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