WXRX
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| City | Belvidere, Illinois |
|---|---|
| Broadcast area | Rockford, Illinois |
| Branding | 104-9 The X |
| Slogan | Real Rock |
| Frequency | 104.9 MHz (also on HD Radio) |
| Translator(s) | 100.5 W263BJ (Loves Park, relays HD2) |
| First air date | 1971 (as WKWL-FM) |
| Format |
Active Rock HD2: Classic Hits "Rockford's Greatest Hits, 100 FM" |
| ERP | 4,000 watts |
| HAAT | 122 meters |
| Class | A |
| Facility ID | 672 |
| Transmitter coordinates | 42°19′21.00″N 88°57′14.00″W / 42.3225000°N 88.9538889°W |
| Former callsigns | WKWL (1971-1976) WYBR-FM (1976-1990) |
| Owner |
Mid-West Family Broadcasting (Mid-Way Radio, Inc.) |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
wxrx.com themightyfm.com (HD2) |
WXRX (commonly known as "The X") is an FM radio station, broadcasting at 104.9 FM. Licensed to Belvidere, Illinois, the station serves the Rockford, Illinois area. Originally created by a company called "Radio Works" run by David McAley and Robert Rhea Jr., it is now owned by Mid-West Family Broadcasting. WXRX started as a classic rock station. Today, the X is a mainstream rock station including a wider variety of classic rock while still featuring new rock.
WXRX broadcasts two channels in the HD format.
Popular disc jockeys that have worked for WXRX include Jonathon Brandmeier, Tim Crull, Cheryl Jackson as K.C. Meadows, Sky Drysdale, Alan Cox, Jamie Markley, Mark Zander as Mark Edwards, Lori Hastings, and Pete McMurray.
In the 1992 motion picture Batman Returns, WXRX is a fictional television station in Gotham City.
The station went on the air as WKWL on February 27, 1971 playing a "Good Music" format and affiliated with the ABC news network. The 300 foot tower was co-located with the studios on N. Bell School Road in Rockford. A fire in the basement where the transmitter was located burned the entire building to the ground.
The license was acquired in December, 1974, and the station was rebuilt at the Cherryvale Mall. It returned to the air in 1976 with the call letters WYBR (for "Yellow Brick Road"), transmitting from a 300' tower in the Cherryvale parking lot, with studios inside the mall in suite E-114.
The initial format was termed "Theatre of the Mind", and the first airstaff included many people with theatrical background. Actress Susan Saint James was a frequent visitor and contributor to station programming elements. The format gradually migrated to an Adult Contemporary/MOR format in the late 70s. Jonathon Brandmeier was the morning show host from 1978 to 1980.
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Wikipedia