City | Millington, Tennessee |
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Broadcast area | Memphis metropolitan area |
Branding | 98.1 The Max |
Slogan | The Rock of Memphis |
Frequency | 98.1 MHz |
First air date | 1960 (as KHFO) |
Format | Mainstream rock |
ERP | 100,000 watts |
HAAT | 265 meters |
Class | C1 |
Facility ID | 35399 |
Callsign meaning | We're EXtreme To The MaX ! |
Former callsigns | KHFO (1960-1986) KWLN (1986-1990) KPYR (1990-1992) WPYR (1992-1993) WYKL (1993-1995) WSRR-FM (1995-2005) |
Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
Sister stations | WGKX-FM, WKIM, WRBO |
Webcast | Listen Live |
Website | 981themax.com |
WXMX is a commercial mainstream rock radio station near Memphis, TN. It is owned by Cumulus Media and is branded as "98.1 The Max". The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Cordova, Tennessee.
Notable local programming includes a very humorous and topical morning talk show called Drake and Zeke in the Morning. Their show also airs on weeknights, Monday through Thursday. Much of their commentary is on local issues.
The station adopted its current format on April 1, 2005.
Coordinates: 35°09′18″N 89°49′19″W / 35.155°N 89.822°W