WWWQ-HD2
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| City | Atlanta |
|---|---|
| Broadcast area | Atlanta |
| Branding | 99X |
| Slogan | It's What's Next |
| Frequency | 98.9 FM |
| First air date | October 26, 1992-January 25, 2008 (99.7 FM) December 2004 (99.7 HD1) April 17, 2009 (97.9 FM) June 9, 2011 to September 14, 2011 (99.1 FM) September 15, 2011 to August 31, 2012 (98.9 FM) January 1, 2016-Present (98.9 FM) |
| Format | Alternative rock |
| Owner |
Cumulus Media Partners (Cumulus Licensing LLC) |
| Webcast | Listen Live |
| Website | whatsnextradio.com and 99x.com |
99X is a radio station in Atlanta, Georgia, USA, streaming an alternative rock radio format branded as 99X, which began on full-power station WNNX (now WWWQ) FM 99.7 in late October 1992. The station was taken off-air when Q100 (WWWQ) was moved to 99.7 from 100.5 (now WNNX), but returned to W250BC FM 97.9, and then moved to W256BO FM 99.1 (which is now W255CJ FM 98.9). It was taken off-air again on the last day of August 2012, and replaced the following day with "98-9 the Bone", but none of the on-air staff were fired as commercial broadcasters typically do when changing a format, indicating that 99X (or something similar) may make a second resurrection on another Cumulus Media station in the area. 99X was relaunched on W255CJ (98.9FM) on January 1, 2016.
After the 2011 purchase of Citadel Broadcasting, its sister stations in Atlanta include WKHX-FM 101.5 and WYAY FM 106.7, in addition to previous Cumulus holdings WWWQ FM 99.7, WNNX FM 100.5, and W250BC FM 97.9.
At the beginning of the 1990s, Atlanta's Power 99 was the dominant top-40 station in the southeast. However, the success of Nirvana and Pearl Jam and the subsequent rise of alternative music gave station management pause. In early 1992, KEDG-FM debuted in Las Vegas as an alternative station and immediately moved to #1 in the ratings. At the same time, Power 99 was seeing its ratings decline. Susquehanna's management agreed that changes were in order.
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