WWWL
| City | New Orleans, Louisiana |
|---|---|
| Broadcast area | New Orleans, Louisiana |
| Branding | Hot 103.7 |
| Slogan | New Orleans' Hottest R&B |
| Frequency | 1350 kHz (also on HD Radio) |
| Translator(s) | 103.7 W279DF (New Orleans) |
| Repeater(s) | 97.1 WEZB-HD2 |
| First air date | 1925 (as WSMB) |
| Format | Urban AC |
| Power | 5,000 watts full-time |
| Class | B |
| Facility ID | 72959 |
| Callsign meaning | W W W L (sister station) |
| Former callsigns | WSMB (1925–2006) |
| Owner |
Entercom (Entercom New Orleans License, LLC) |
| Sister stations | WWL, WWL-FM, WKBU, WLMG |
| Webcast | Listen Live |
| Website | hot1037nola.com |
WWWL is a radio station licensed and broadcasting to the city of New Orleans, Louisiana, historically with the call letters WSMB. WWWL broadcasts at 1350 kHz with 5,000 watts of power full-time. The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in Algiers, near the city limits of Gretna and Terrytown.
WSMB was founded in 1925 as New Orleans' first professional radio station, a joint commercial venture by the local Saenger Theatre and the Maison Blanche Department store. Programming provided by the Saenger allowed Maison Blanche to sell radios (national networks would not provide programming for years to come). The studios were located on the thirteenth floor of the Maison Blanche Building on Canal Street, a few blocks from the theater for most of its history.
WSMB was a very successful full service MOR and news/talk outlet in the 1960s and 1970s primarily on the strength of morning drive personalities, Roy Roberts and Jeff Hugg, known as "Nut and Jeff" and midday political talk show host, Keith Rush. Musically, the station was a mix of easy listening and softer sounds of rock and roll in the 1960s and more of an adult contemporary format by the 1970s. The station played moderate amounts of music during morning and afternoon drive times while being music intensive and leaning oldies overnights and weekends. But by the 1980s its ratings had dropped. The station gradually cut back on music from about 1981 to 1984. By 1985, WSMB was strictly news and talk. Moving to all talk still did not bring ratings up. In 1988, it was auctioned off and by the 1990s it became the sister station to WWL-AM, first under the ownership of Sinclair Broadcast Group, and then Entercom. Since that time WSMB has broadcast a number of sporting events that were bumped from WWL due to scheduling conflicts, including basketball and football from LSU and Tulane University. The station was the radio home of the New Orleans Brass from 1997 to 2002 and has sometimes been a local radio outlet for national broadcasts of NFL football.
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Wikipedia