WWLI
 |
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| City | Providence, Rhode Island |
|---|---|
| Broadcast area | Providence metropolitan area |
| Branding | Lite Rock 105 |
| Slogan | Today's Hits & Yesterday's Favorites |
| Frequency | 105.1 MHz |
| First air date | July 11, 1948 (as WPJB) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) |
| ERP | 50,000 watts |
| HAAT | 152 meters |
| Class | B |
| Facility ID | 64838 |
| Callsign meaning | LIte |
| Former callsigns | WPJB (1948-1951) WPJB-FM (1951-1985) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WEAN-FM, WPRO, WPRO-FM, WPRV, WWKX |
| Webcast | Listen Live |
| Website |
lite105.com or literock105fm.com |
WWLI (105.1 FM) is a radio station in Providence, Rhode Island that is under ownership of Cumulus Media. This station is better known as "Lite Rock 105" and plays the adult contemporary format. Its transmitter is located in Johnston, Rhode Island, while its studios are located in East Providence.
The station began broadcasting July 11, 1948 as WPJB, owned by The Providence Journal. WPJB was initially one of the few FM stations to not be co-owned with an AM station, but in 1951 the Journal purchased WFCI (1420 AM) and changed its call letters to WPJB; this resulted in the FM station changing to WPJB-FM. The Journal would shut down WPJB on October 9, 1954 after purchasing WEAN (790 AM; now WPRV) from General Teleradio; as WEAN did not operate an FM station, WPJB-FM remained on the air with classical music, though both stations retained their existing call letters. The station subsequently incorporated beautiful music into its programming as well.
WPJB-FM became a top 40 station, "JB 105", on August 1, 1975, a change promoted in The Providence Journal the week before; the station's classical music library was donated to the Providence College radio station, WDOM, a year later. The station initially used an early version of a format developed by Mike Joseph that eventually became known as Hot Hits (branded as "Big Hits" on WPJB), though it phased out most aspects of this format by 1977. WPJB saw some ratings success when rival WPRO-FM began taking a more adult-focused approach in 1980, boosting its teen listenership; however, by the end of the year, WPRO-FM's ratings began to recover, and WPJB began making changes to its format. Initially, at the start of 1981, the station moved to more of a rock-based direction, but after WHJY adopted an album rock format in September, WPJB abruptly backed away from this emphasis. The following year, the station began shifting to an adult contemporary format; that November, WPJB stopped including a top-35 chart in The Providence Journal, and in 1983 the "JB 105" branding was dropped. WPJB again shifted closer to top 40 in August 1984.
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Wikipedia