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WWKB-AM

WWKB
WWKBlogo.png
City Buffalo, New York
Broadcast area Western New York, Greater Toronto Area
Branding ESPN 1520AM
Slogan Buffalo's Home For Sports
Frequency 1520 kHz
First air date November 1, 1926 (November 1, 1926) (as WKBW)
Format Sports Talk
Power 50,000 watts
Class A (Clear channel)
Facility ID 34383
Transmitter coordinates 42°46′10.0″N 78°50′34.0″W / 42.769444°N 78.842778°W / 42.769444; -78.842778Coordinates: 42°46′10.0″N 78°50′34.0″W / 42.769444°N 78.842778°W / 42.769444; -78.842778
Callsign meaning

WW King of Buffalo
scrambling of WKBW, which meant Well Known Bible Witness

to keep the nickname of KB Radio
Former callsigns WKBW (1926–1986)
Affiliations ESPN Radio
Owner Entercom Communications
(Entercom Buffalo License, LLC)
Sister stations WBEN, WGR, WKSE, WTSS, WWWS, WLKK
Website espn1520.com

WW King of Buffalo
scrambling of WKBW, which meant Well Known Bible Witness

WWKB (formerly WKBW) is an AM radio station in Buffalo, New York, operating on a frequency of 1520 kHz. It is owned and operated by Entercom Communications. It has a transmitter in Hamburg, New York while it has studios located on Corporate Parkway in Amherst, New York. WWKB is a Class A station broadcasting on the clear-channel frequency of 1520 kHz.

WWKB, as of September 2013, carries an almost straight feed of ESPN Radio with local sports play-by-play, complementing sister station WGR.

WKBW was founded in 1926 as a religious station, operating at the frequency of 1380 kHz. As the story goes, founder Clinton Churchill applied to the Department of Commerce for a license to operate under the call signs WAY. That call sign, however, was being used for a ship at sea, so instead, Churchill chose the letters "WKBW," which were next in the random assignment pool. Churchill proclaimed the call letters to stand for "Well Known Bible Witness"; later usage referred to the middle letters "KB" standing for King of Buffalo (alluding to its 50,000 watt broadcast power).

WKBW changed frequencies from 1380 kHz to 1480 kHz in the late 1920s as a result of General Order 40, and raised its power to 5,000 watts—the first Buffalo station to raise its power to that level. In March 1941 WKBW inaugurated a new transmitter plant south of Buffalo in the town of Hamburg, increased power to 50,000 watts around the clock and shifted to its current dial position at 1520 kHz as a result of NARBA.


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