WVOK-FM
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| City | Oxford, Alabama |
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| Broadcast area | Anniston-Oxford Metropolitan Area |
| Branding | 97-9 WVOK |
| Slogan | "The Best of the 80's, 90's and Today!" |
| Frequency | 97.9 FM (MHz) |
| First air date | February 19, 1990 |
| Format | Hot Adult Contemporary |
| ERP | 510 watts |
| HAAT | 338 meters |
| Class | A |
| Owner | Woodard Broadcasting Co. |
| Sister stations | WVOK-AM |
| Website | 979wvok.com |
WVOK-FM (97.9 FM, "97-9 WVOK") is a radio station broadcasting a Hot Adult Contemporary music format. Licensed to Oxford, Alabama, it serves the Anniston-Oxford Metropolitan Area. It is owned and operated by Woodard Broadcasting Company, Inc.
In 1977, WVOK-FM was launched in Birmingham, Alabama as an Album-Oriented Rock radio station called "K-99." The station broadcast from the 99.5 MHz frequency; it was originally a counterpart to WVOK-AM 690 [1], one of the more popular Top 40 stations of its era. WVOK-FM changed its call letters to WRKK in 1979; it kept its Rock format until 1983, when it became "K Country." Several format changes later, the station is now known in Birmingham as WZRR "Rock 99.5."
The WVOK call letters would not be heard on the FM dial again until the creation of a new radio station in Oxford, Alabama. Jimmy and Geraldine Woodard, owners of WEYY-FM in Talladega, Alabama, were granted a construction permit for the first commercial FM station licensed to Oxford. The station began broadcast in 1990 as WKFN "K98" on the 97.9 MHz frequency. In 1992, WKFN acquired the WVOK call letters; however, its "K98" nickname remained the same.
On February 19, 1990, K98 signed on as an Adult Contemporary station, playing music from the 1950s through the 1990s. At that time, WVOK was one of very few local stations to compete against the 100,000-watt Country music station WHMA of Anniston, known by listeners as "Alabama 100." November 6,1996 Susquehanna Radio purchased Alabama 100 and moved it to College Park, Georgia in early 2001. After the move, Alabama 100 changed its call letters to WWWQ and became a Top-40 station serving the Atlanta radio market. As a result, WVOK saw an increase in their local Arbitron ratings.
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