WVMX
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| City | Westerville, Ohio |
|---|---|
| Broadcast area | Columbus, Ohio |
| Branding | Mix 107.9 |
| Slogan | "Today's Best Mix" |
| Frequency | 107.9 MHz (also on HD Radio) |
| First air date | 1991 (as WCEZ) |
| Format | Adult Top 40 |
| ERP | 3,000 watts |
| HAAT | 143 meters |
| Class | A |
| Facility ID | 54556 |
| Transmitter coordinates | 40°14′41.50″N 82°55′49.10″W / 40.2448611°N 82.9303056°W |
| Callsign meaning | W Variety MiX |
| Former callsigns | WODB (2001-2009) WXST (5/2001-7/2001) WJHT (4/2001-5/2001) WXST (1998-4/2001) WLYR (1997-1998) WCEZ (1991-1997) |
| Owner | Saga Communications (Franklin Communications, Inc.) |
| Sister stations | WSNY, WNND/WNNP, WLVQ |
| Webcast | Listen Live |
| Website | Mix 107.9 |
WVMX (107.9 FM, "Mix 107.9") is a radio station broadcasting a Hot AC format. Licensed to the suburb of Westerville, Ohio, it serves the Columbus metropolitan area. It first began broadcasting in 1991 under the call sign WCEZ. The station is currently owned by Franklin Communications, Inc. Its studios are located in Upper Arlington and the transmitter site is west of Sunbury.
WVMX was first assigned the WCEZ call sign on April 5, 1991 (as "Easy 108"). On April 11, 1997, the station changed the call sign to WLYR (as "Lite Rock 108").
107.9 operated as WXST "Star 107.9" from May 1998 until July 24, 2001, under owners Stop 26/Riverbend and played primarily Top 40-based 1980s music. WXST was widely credited as the first radio station in the U.S. to broadcast an 1980s-based format full-time. The web site for "Star 107.9" has been restored and now operates as a tribute site to the original WXST "Star 107.9", once again streaming 1980s hits, along with voice overs by the original DJs, biographies and detailed history of WXST "Star 107.9". The call sign was changed briefly to WJHT on April 23, 2001, but changed back to WXST less than a month later on May 16. The station was rumored to be switching to a CHR/Pop station as "Hot 107.9" at the time.
Before committing to 1980s music, WXST 'stunted' briefly by airing a freeform mix of music promoted on-air as the "Wheel of Formats".
The station switched to satelitte-based oldies after Columbus station WBNS-FM switched from oldies to hot adult contemporary. This switch left no FM oldies station in the Columbus metro area, so WXST quickly moved to fill this void. In the process, the Columbus area lost its only 1980s station. The WXST call letters now are assigned to STAR 99.7 in Charleston, South Carolina, but licensed by the FCC to the town of Hollywood. STAR 99.7 is an Urban Adult Contemporary formatted station.
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Wikipedia