WVFM
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| City | Kalamazoo, Michigan |
|---|---|
| Broadcast area | Kalamazoo-Battle Creek |
| Branding | FM 106.5 WVFM |
| Slogan | Music Variety from Yesterday and Today |
| Frequency | 106.5 MHz |
| First air date | June 1964 |
| Format | Adult Contemporary |
| ERP | 33,000 watts |
| HAAT | 183 meters (600 ft) |
| Class | B |
| Facility ID | 20453 |
| Former callsigns | WQLR (6/26/72-3/26/07) |
| Owner | Duey E. Wright (Midwest Communications, Inc.) |
| Sister stations | WKZO, WNWN, WNWN-FM, WQLR, WZOX |
| Webcast | Listen Live |
| Website | myfm1065.com |
WVFM, known simply as FM 106.5 and formerly WQLR, is a Classic Hits-leaning Adult Contemporary outlet serving the Kalamazoo, Michigan radio market. The station's frequency is 106.5 MHz on the FM dial with an ERP of 33 kW. They are owned by Midwest Communications. WVFM 106.5 is located on a crowded Frequency across south-west lower Michigan. The station covers all of Kalamazoo/Battle Creek area, can be heard well in the Grand Rapids area, and reaches as far north and east as Lansing and Jackson. During summer months the station can be received to Flint and Ann Arbor on occasion.
Music programming on WVFM skews older and more classic rock-oriented than on typical Adult Contemporary stations, with frequently played artists including The Beatles, Bob Seger, Carole King, Fleetwood Mac, Billy Joel, and James Taylor. However, the station still plays current and recent AC chart hits from Bruno Mars, Taylor Swift, Lady Antebellum, Maroon 5, Katy Perry, and the like, enough for it to still be considered a mainstream AC, albeit a very gold-based one.
The station competes with Grand Rapids' Clear Channel-owned WSRW-FM (Star 105.7), a more traditional pop-based AC station whose 265,000-watt signal easily reaches Kalamazoo. WVFM is Kalamazoo's home of the John Tesh Radio Show, competing with Delilah on Star 105.7.
Coordinates: 42°28′34″N 85°29′06″W / 42.476°N 85.485°W
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