WUSH
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| City | Poquoson, Virginia |
|---|---|
| Broadcast area | Hampton Roads |
| Branding | "US 106-1" |
| Frequency |
106.1 FM MHz (also on HD Radio) |
| First air date | April 2001 |
| Format |
106.1 HD-1: Country 106.1 HD-2: Mainstream Rock "96.5 Rocks" WUSH-HD2 |
| Power | 11,000 Watts |
| HAAT | 149.3 meters (490 ft) |
| Class | B1 |
| Facility ID | 78447 |
| Transmitter coordinates | 36°51′39.0″N 76°21′1.0″W / 36.860833°N 76.350278°W |
| Callsign meaning | W United States Hampton (Roads) |
| Former callsigns | WEXM (2001-2003) WKOC (2003-2004) WPYA (2004-2004) WKCK-FM (2004-2005) WZNR (2005-2006) WNRJ (2006-2007) WUFH (2007-2008) WUSH (2008-Present) |
| Affiliations | Premiere Networks |
| Owner | Sinclair Telecable, Inc. (Commonwealth Broadcasting, LLC) |
| Sister stations | WNIS, WROX-FM, WNOB, WTAR, WUSH-HD2 |
| Webcast | WUSH Webstream |
| Website | WUSH Online |
WUSH is a Country formatted broadcast radio station licensed to Poquoson, Virginia, serving Hampton Roads. WUSH is owned and operated by Sinclair Telecable, Inc.
WUSH is licensed by the FCC to broadcast in the HD radio (hybrid) format.
The 106.1 frequency was formerly a translator for WROX-FM to service signal dropouts in Downtown Norfolk. This signed on in 1995. In April 2001, 106.1 was upgraded to a full-powered frequency as WEXM, serving the Eastern Shore of Virginia (with a city of license of Exmore), and again simulcasting WROX. The simulcasting would be discontinued in March 2004, as 106.1 would relocate their tower to Hampton and be re-licensed to Poquoson.
On March 7, 2004, the 106.1 signal would debut as Adult Hits WPYA "106.1 Bob-FM". This format was very popular with listeners, and fared much better than sister station WKCK (now WNOB)'s Country format. The two stations swapped signals, formats and call letters, and became "Kick 106" on September 23, 2004. That would last until 5 p.m. on February 2, 2005, when, after playing "Gone Country" by Alan Jackson, the format, which never had high ratings, was dropped and the station began stunting with Snoop Dogg's "Drop It Like It's Hot" for two days straight. The Top 40/CHR format known as WZNR, "The Zone @ 106.1," debuted at 2 p.m. on February 4 (after a brief joke "introduction" for a Soft AC format called "Mix 106.1", complete with the playing of the beginning of Celine Dion's "A New Day Has Come"), with Kelly Clarkson's "Since U Been Gone" being the first song played. The station was hoping to fill the market's Mainstream Top 40 void that was left open by WNVZ in 1993 by giving listeners "All The Hits, Not Just Some Of Them." The station also carried the syndicated morning show, "The Playhouse", which is based out of Portland, Oregon (the reasoning behind this was most likely that the show's host (PK)'s hometown was Virginia Beach).
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