WURV
 |
|
| City | Richmond, Virginia |
|---|---|
| Broadcast area |
Richmond, Virginia Petersburg, Virginia |
| Branding | 103.7 Play |
| Slogan | 90s, 2K, and Today |
| Frequency | 103.7 MHz (also on HD Radio) |
| Translator(s) | 106.1 W291CL (Richmond, relays HD2) 92.5 W223AZ (Richmond, relays HD3) |
| First air date | December 23, 1961 (as WFMV) |
| Format |
Hot adult contemporary HD2: Hot106.1 (Top40) HD3: RadioIQ (NPR, BBC) |
| ERP | 20,000 watts |
| HAAT | 256 meters |
| Class | B |
| Facility ID | 37230 |
| Transmitter coordinates | 37°30′31.0″N 77°34′37.0″W / 37.508611°N 77.576944°W |
| Callsign meaning |
W U RiVer former branding |
| Former callsigns | WFMV (1961-1969) WEZS (1969-1988) WMXB (1988-2010) |
| Owner |
SummitMedia LLC (SM-WURV, LLC) |
| Sister stations | W291CL, WKHK, WKLR, WJSR, W282CA |
| Webcast | WURV Webstream |
| Website | WURV Online |
WURV (103.7 FM) is an American radio station licensed to serve Richmond, Virginia. The station is owned by SummitMedia LLC, through licensee SM-WURV, LLC. WURV broadcasts a hot adult contemporary music format to the Richmond/Petersburg, Virginia, area.
WURV broadcasts in the HD Radio (hybrid) format.
On April 16, 2007, WMXB relaunched their adult contemporary format with a more current and upbeat focus, while retaining the "Mix 103.7" moniker.
On April 22, 2010, at 3 p.m., WMXB flipped from its long-running AC format to adult album alternative, branded as "103.7 The River", and adopted new call letters WURV. The first song on "The River" was "Learn to Fly" by Foo Fighters. At the same time, sister station WDYL began redirecting listeners to WURV in preparation of a format flip to Rhythmic Top 40 a week after WURV's debut.
On July 20, 2012, Cox Radio, Inc. announced the sale of WURV and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013.
At Midnight on September 24, 2013, WURV flipped to hot AC, branded as "103.7 Play." The first song on "Play" was "You Make Me Feel..." by Cobra Starship.
Current morning show - 103.7 Play Mornings with Melissa (Chase) & Jack (Lauterback) have won many local and state awards, including the 2013 Best Morning Show (major market category) by the Virginia Association of Broadcasters. They also were voted Richmond's Best Local Radio Personalities/Team from 2012 to 2015 by the readers of Style Weekly & Richmond Magazine.
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Wikipedia