WUPE-FM
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| Broadcast area | Pittsfield, Massachusetts |
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| Branding | Whoopee |
| Slogan | The Berkshire's Classic Hits |
| Frequency | 100.1 MHz |
| First air date | July 12, 1964 |
| Format | Classic Hits |
| ERP | 1,150 watts |
| HAAT | 153 meters |
| Class | A |
| Facility ID | 4821 |
| Transmitter coordinates | 42°41′54″N 73°03′52″W / 42.69833°N 73.06444°W |
| Callsign meaning | Whoopie |
| Former callsigns | WMNB-FM (1964-1988) WMNB (1988-2006) |
| Owner | Gamma Broadcasting, LLC (Berkshire Broadcasting Co., Inc.) |
| Sister stations | WBEC, WBEC-FM, WNAW, WSBS, WUPE |
| Webcast | Listen Live |
| Website | wupe.com |
WUPE-FM (100.1 FM) is a radio station broadcasting a classic hits format. Licensed to North Adams, Massachusetts, USA, WUPE-FM serves the Pittsfield area. The station is owned by Gamma Broadcasting.
The station went on the air July 12, 1964 as WMNB-FM, owned by the Hardman family along with WMNB (1230 AM) and the North Adams Transcript. The Hardmans sold Northern Berkshire Broadcasting to Donald A. Thurston in 1966; the company became Berkshire Broadcasting after the purchase of WSBS in Great Barrington in 1968. By 1973, WMNB-FM had a beautiful music format, separately-programmed from the AM station (though even at WMNB-FM's inception the two stations did not duplicate more than thirty percent of their programming). The callsign was modified to simply WMNB on January 30, 1988, after the AM station was renamed WNAW. During the mid-1990s, WMNB's format incorporated smooth jazz and soft adult contemporary programming; as a whole, however, it remained one of the few remaining beautiful music stations.
Vox Communications purchased Berkshire Broadcasting in November 2003, with the sale closing in May 2004. One month later, WMNB began to simulcast an oldies format with another Vox station, WUPE (95.9). The station took the WUPE-FM callsign two years later, as part of a larger shuffle that resulted in WBEC-FM moving from 105.5 (now WWEI) to 95.9. WUPE-FM's programming also began to be heard on an AM station in Pittsfield on 1110 AM. Vox transferred most of its stations to Gamma Broadcasting in late 2012. In August 2013, Gamma reached a deal to sell its Berkshire County radio stations, including WUPE-FM, to Reed Miami Holdings; the sale was canceled on December 30, 2013.
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