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WUGA-TV

WGTA

United States
Branding WGTA
Slogan Greenville to Atlanta
Channels Digital: 24 (UHF)
Virtual: 32 ()
Subchannels
Translators WUEO-LD 49.1 (UHF) Macon, GA
(transmitter near Atlanta)
Owner Marquee Broadcasting
(Marquee Broadcasting Georgia, Inc.)
First air date September 9, 1984; 33 years ago (1984-09-09)
Call letters' meaning Greenville To Atlanta
Former callsigns
  • WNEG-TV (1984–2011)
  • WUGA-TV (2011–2015)
Former channel number(s)
  • Analog:
  • 32 (UHF, 1984–2009)
Former affiliations
Transmitter power 240 kW
Height 235.1 m (771 ft)
Facility ID 63329
Transmitter coordinates 34°36′35″N 83°22′15″W / 34.60972°N 83.37083°W / 34.60972; -83.37083
Licensing authority FCC
Public license information: Profile
CDBS
Website www.wgtatv.com

WGTA, virtual channel 32 (UHF digital channel 24), is a MeTV-affiliated television station licensed to , Georgia, United States and serving much of the northeastern portion of the state. Owned by Marquee Broadcasting, WGTA maintains studio facilities located on Big A Road in Toccoa, and its transmitter is located northwest of in northwestern Stephens County. WGTA/32.1 is also simulcast on WUEO-LD/49.1 in the Atlanta area.

The station broadcasts programming from the MeTV, Heroes & Icons, Decades, and Movies! multicast services. It primarily serves four counties in northeast Georgia that are part of the Greenville/Spartanburg/Asheville market. The station provides at least secondary coverage to the extreme east-northeastern portions of the Atlanta market, including Athens, Gainesville and Braselton.

The station first signed on the air on September 9, 1984, as WNEG-TV (the call letters representing NorthEast Georgia); operating as a commercial independent station at the time, the station was originally owned by Toccoa businessman Roy Gaines and his Stephens County Broadcasting Company along with longtime local radio station WNEG (630 AM). Gaines felt that northeast Georgia received very little local news coverage from stations in the adjacent Atlanta, Augusta, and Greenville/Spartanburg/Asheville markets, and launched WNEG in order to fill this void. However, the station struggled to make money, as there were barely enough viewers or advertisers in its primarily rural area for it to be viable. Virtually the only program that generated ratings on the station was the popular Billy Dilworth Show; it and WNEG radio's ratings were all that kept channel 32 afloat. Gaines campaigned tirelessly to have WNEG added to area cable systems, often buying antennas and offering technical assistance in exchange for adding WNEG to their channel line-ups.


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