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WTLV

WTLV
WTLV NBC 12.png
Jacksonville, Florida
United States
Branding WTLV NBC 12 (general)
First Coast News (newscasts)
Slogan First For You (newscasts)
NBC 12, More Colorful (general)
Channels Digital: 13 (VHF)
Virtual: 12 ()
Affiliations
Owner Tegna Media
(Multimedia Holdings Corporation)
First air date September 1, 1957; 59 years ago (1957-09-01)
Call letters' meaning TeLeVision or TweLVe (former analog channel)
Sister station(s) WJXX
Former callsigns WFGA-TV (1957–1972)
Former channel number(s)
  • Analog:
  • 12 (VHF, 1957–2009)
Former affiliations
  • Primary:
  • NBC (1957–1980)
  • ABC (1980–1988)
  • Secondary:
  • ABC (1957–1966)
  • DT2:
  • NBC WX+ (2006–2008)
Transmitter power 53.3 kW
Height 290.7 m
Facility ID 65046
Transmitter coordinates 30°16′24″N 81°33′13″W / 30.27333°N 81.55361°W / 30.27333; -81.55361Coordinates: 30°16′24″N 81°33′13″W / 30.27333°N 81.55361°W / 30.27333; -81.55361
Licensing authority FCC
Public license information: Profile
CDBS
Website www.firstcoastnews.com

WTLV, virtual channel 12 (VHF digital channel 13), is an NBC-affiliated television station located in Jacksonville, Florida, United States. The station is owned by Tegna, Inc., as part of a duopoly with ABC affiliate WJXX (channel 25). The two stations share studio facilities located on East Adams Street (near EverBank Field) in downtown Jacksonville; WTLV maintains transmitter facilities located on Eve Drive in the city's Kilarney Shores section.

The station first signed on the air on September 1, 1957 as WFGA-TV (which stood for "We're Florida and GeorgiA"). Founded by the Florida-Georgia Television Company, it was originally a primary NBC affiliate with a secondary affiliation with ABC. It was the first television station in the United States that was designed for color broadcasting, and many of the country's color commercials were filmed at the station. Two years later, WFGA donated tower space, money and transmitting facilities to the market's National Educational Television member station WJCT (channel 7, now a PBS member station). In 1958, WFGA was selected "Newsfilm Station of the Year" by the National Press Photographers Association.

On October 11, 1958, channel 12 became the first television station to air a live launch from Cape CanaveralThor-Able's successful launch of the Pioneer I lunar probe. The station also provided the remote facilities, and supplied video and audio for all three major networks (ABC, NBC and CBS). This earned WFGA-TV the exclusive spot for NBC's space coverage. WFGA lost the ABC affiliation to WJKS (channel 17, later WJWB and now CW affiliate WCWJ), when it signed on September 1966; as a result, channel 12 became an exclusive NBC affiliate. In 1972, the station changed its call letters to WTLV. In 1975, the station was purchased by Harte-Hanks Communications. On March 31, 1980, WTLV swapped affiliations with WJKS, joining ABC, which at the time was the most-watched of the then-three major U.S. broadcast television networks.


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