WSWB
 
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Williamsport/Scranton/Wilkes-Barre, Pennsylvania United States |
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| City | Scranton, Pennsylvania |
| Branding | CW 38 |
| Channels |
Digital: 31 (UHF) & WOLF-TV 45.2 (UHF) Virtual: 38 (PSIP) |
| Subchannels | 38.1 The CW 38.2 MeTV 38.3 Comet TV 38.4 ASN |
| Affiliations | The CW (2006–present) |
| Owner | MPS Media, LLC (MPS Media of Scranton License, LLC) |
| Operator | Sinclair Broadcast Group |
| First air date | June 3, 1985 |
| Call letters' meaning |
We're Scranton/ Wilkes-Barre OR Scranton's WB (former primary affiliation) OR Williamsport/ Scranton/ Wilkes-Barre |
| Sister station(s) | WOLF-TV, WQMY |
| Former callsigns | WOLF-TV (1985–1998) |
| Former channel number(s) | 38 (UHF analog, 1985–2008) |
| Former affiliations |
Independent (1985–1986) Fox (1986–1998) The WB / UPN (1998–2006) |
| Transmitter power | 100 kW |
| Height | 352 m |
| Facility ID | 73374 |
| Transmitter coordinates | 41°26′9″N 75°43′42.2″W / 41.43583°N 75.728389°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | http://thecwwswb.com/ |
WSWB is the CW-affiliated television station for Northeastern Pennsylvania, New York's Eastern Southern Tier and parts of Northern New Jersey licensed to Scranton. It broadcasts a high definition digital signal on UHF channel 31 from a transmitter northwest of Scranton and I-476.
Owned by MPS Media, it is operated though a local marketing agreement (LMA) by New Age Media. This makes it sister to Fox affiliate WOLF-TV and MyNetworkTV affiliate WQMY; all three stations are in turn operated by Sinclair Broadcast Group through a master service agreement. All three share studios on PA 315 in the Fox Hill section of Plains Township.
Although WSWB operates its own over-the-air signal, reception is spotty in much of the southern portion of the market since its transmitter is located further north than the market's other stations. Therefore, the station can also be seen on WOLF-TV's second digital subchannel. This broadcasts on UHF channel 45.2 (channel 56.2 PSIP) from a transmitter on Penobscot Knob near Mountain Top. NextEra Energy Resources operates a digital replacement translator on UHF channel 36 that is licensed to Waymart with a transmitter in Forest City. It exists because windmills run by NextEra at the Waymart Wind Farm interfere with the transmission of full-power television signals.
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