WSSX
 |
|
| City | Charleston, South Carolina |
|---|---|
| Broadcast area | South Carolina Lowcountry |
| Branding | 95SX |
| Slogan | Hit Music Now |
| Frequency | 95.1 MHz |
| First air date | 1945 |
| Format | Top 40 (CHR) |
| ERP | 100,000 watts |
| HAAT | 305 meters |
| Class | C0 |
| Facility ID | 72378 |
| Callsign meaning | "S"conni"X" (previous owner) |
| Former callsigns | WTMA-FM (1945-1972) WPXI (1972-1981) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WWWZ, WIWF, WTMA |
| Webcast | Listen Live |
| Website | 95sx.com |
WSSX-FM (95.1 FM, "95SX") is a Top 40 (CHR) radio station located in Charleston, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW. The station is owned by Cumulus Media. Its studios are located in North Charleston and the transmitter tower is located in Mount Pleasant.
95.1 originally signed on June 2, 1947, as WTMA-FM, the sister to WTMA AM 1250. By the late 1950s, WTMA-FM was simulcasting much of the AM's programming full-time, which was Top 40 by that point.
When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI in 1972 with an automated "beautiful music" format. In 1975, WPXI changed to urban contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.
In 1981, WPXI dropped the Urban format as the station became WSSX, with a Top 40/AOR hybrid known as Contemporary Hit Radio. Their slogan was "We Are The Rock 'N' Roll Station. The All New 95 FM WSSX", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to a fully fledged CHR radio station under their nickname "Hitradio The All New 95SX FM", again going #1 on several occasions throughout the remainder of the 1980s.
By 1993, WSSX's ratings had begun to decline as the station shifted away from CHR to Hot AC as "The New 95 Mix", then later changed to Mix 95.1. This lasted until September, 1995 when the station returned to their CHR roots and their iconic nickname "95SX".
In October 2007, following sister WSUY's flip from mainstream AC to country, the station invited listeners from the station to tune to 95.1FM saying "Welcome 96.9 Listeners."
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Wikipedia