WSRO
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| City | Ashland, Massachusetts |
|---|---|
| Broadcast area | MetroWest |
| Branding | Radio 650 AM |
| Slogan | A Nossa Rádio Brasileira |
| Frequency | 650 kHz |
| First air date | May 19, 1970 (in Peterborough, New Hampshire) February 9, 1997 (Ashland) |
| Format | Portuguese |
| Power | 1,500 watts (daytime) 100 watts (nighttime) |
| Class | D |
| Facility ID | 52398 |
| Transmitter coordinates | 42°17′17.0″N 71°25′53.0″W / 42.288056°N 71.431389°W |
| Former callsigns | WSCV (1970-81) WRPT (1981-89) WMDK (1989-91) WRPT (1991-99) WJLT (1999-2002) |
| Owner | Alex Langer (Langer Broadcasting Group, LLC) |
| Sister stations | WZBR, WBAS |
| Webcast | Listen Live |
| Website | wsro.com |
WSRO (650 AM) is a radio station broadcasting Portuguese programming. Licensed to Ashland, Massachusetts, it serves the MetroWest area. The station is currently owned by Alex Langer. In 2013 WSRO was granted an FCC construction permit to increase the night power to 187 watts.
Although the 650 frequency in Ashland has operated since 1997, the license dates back to May 19, 1970, when WSCV in Peterborough, New Hampshire began operations on 1050 kHz. The station was owned by Frank and Beverly Harms of Syracuse, New York, and managed by John Lawrence Scott, who had hosted children's television programs in Syracuse, New York, and had started up an FM sister station, WSLE 92.1 (now WFEX). The station continued to serve Peterborough (later under the call signs of WMDK and WRPT) until 1991, when the station closed down.
In 1995, Alex Langer entered into an agreement to pay the then-owners of the station to return the WRPT license to the Federal Communications Commission in order to upgrade the facilities of his 1060 in Natick, Massachusetts, WBIV (now WQOM). A few months later, he turned around and purchased WRPT outright, and in 1996 applied to move it to 650 in Ashland, Massachusetts.
On February 9, 1997, the new WRPT signed on with talk programming from the Talk America network, operating from a transmitter site in Framingham shared with WKOX (now WXKS) (where it remains to this day). Local talk programming was subsequently added to the schedule (such as an afternoon show hosted by Upton Bell), much of it simulcast on the original WSRO (1470) in Marlborough after Langer bought it in 1998.
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