WSJO
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| City | Egg Harbor City, New Jersey |
|---|---|
| Broadcast area | Atlantic City, New Jersey |
| Branding | SoJO 104.9 |
| Slogan | South Jersey's Own Variety |
| Frequency | 104.9 MHz (also on HD Radio) |
| First air date | 1971 (as WRDR) |
| Format | FM/HD1: Hot AC HD2: WPGG simulcast HD3: WJPG simulcast HD4: WWFP simulcast |
| ERP | 10,000 watts (analog) 477 watts (digital) |
| HAAT | 155 meters (509 ft) |
| Class | B1 |
| Facility ID | 57357 |
| Callsign meaning | W South Jersey's Own |
| Former callsigns | WRDR WEMG-FM WOJZ |
| Owner |
Townsquare Media (Townsquare Media Atlantic City III License, LLC) |
| Sister stations | WPGG, WFPG, WPUR, WENJ |
| Website | www.sojo1049.com/ |
WSJO (104.9 FM, "SOJO 104.9") is a commercial FM radio station licensed to serve Egg Harbor City, New Jersey. The station is owned by Townsquare Media, through licensee Townsquare Media Atlantic City III License, LLC, and broadcasts a hot adult contemporary (Hot AC) format.
WSJO broadcasts to the Atlantic City area and greater southern New Jersey. When the station first hit the air in 2004, its programming originated from studios shared with New Jersey 101.5 in Ewing Township, New Jersey, outside of its primary coverage area. Today, the station is programmed from the Townsquare cluster in Northfield, NJ, well within the Atlantic City market. That cluster includes WFPG, Atlantic City (Lite Rock 96.9), WENJ, Millvile (97.3 ESPN), WPUR, Atlantic City (Cat Country 107.3) and WPGG, Atlantic City (WPG Talk Radio 104.1).
The FM station began operations in 1971 as WRDR on 104.9 FM. The city-of-license was, and still is Egg Harbor City. It, along with its AM simulcast counterpart, WRDI, was known as "WRD Radio", with studios on the White Horse Pike in Hammonton, NJ, the city-of-license for WRDI. Broadcasts consisted of an MOR music format, along with high school sports and live area events, like remotes from Hammonton's annual Our Lady of Mount Carmel Festival and the Red, White and Blueberry Festival. The stations were owned by Delaware Valley radio veteran Jim Rodio (d/b/a Rodio Radio). In 1980, Rodio sold the AM station and WRDR went it alone from new studios on Philadelphia Avenue in Egg Harbor City, using a syndicated "live assist" standards/MOR format called "Unforgettable" from Toby Arnold and Associates. Now known as "Unforgettable FM 105 WRDR," the format was augmented by music from a record library. One of the stations biggest features was Rodio's Saturday evening "Bandstand" program highlighting the Big Band years. The station had also aired Philadelphia Phillies baseball and Philadelphia Flyers hockey.
In 1997, Rodio sold WRDR to New Jersey Broadcasting, who "updated" the format by hiring former WIP, Philadelphia music director Bob Russo as program director. Russo was instrumental in starting WIP on the road to Adult Contemporary from MOR in the 1970s, and WRDR adopted his early-1970s music mix that straddled the two formats, augmented by some later compatible music. The station sounded very much like WIP had in the 1970s.
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Wikipedia