WRWM
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| City | Lawrence, Indiana |
|---|---|
| Broadcast area | Indianapolis, Indiana |
| Branding | 93.9 The Beat |
| Slogan | Classic Hip-Hop |
| Frequency | 93.9 MHz |
| Format | Rhythmic AC |
| ERP | 8.4 kWs |
| HAAT | 140 meters (460 ft) |
| Class | B1 |
| Facility ID | 71438 |
| Transmitter coordinates | 39°49′39″N 85°58′51″W / 39.82750°N 85.98083°W |
| Callsign meaning | W R WarM (previous format/branding) |
| Former callsigns | WXTZ (1992–1996) WGLD (1996–1997) WGRL (1997–2004) WISG (2004–2006) WWFT (2006–2008) |
| Owner |
Cumulus Media Inc. (Radio License Holding SRC LLC) |
| Sister stations | WFMS, WJJK |
| Webcast |
Listen Live Listen Live via iHeart |
| Website | 939thebeat.com |
WRWM (93.9 FM, "93.9 The Beat") is a radio station licensed to serve Lawrence, Indiana, that broadcasts in the Indianapolis area. WRWM moved its city of license from Fishers, Indiana to Lawrence, and upgraded its power from 2.95 kW to 8.4 kW in order to provide better and wider coverage. Its studios and transmitter are located separately on the east side of Indianapolis.
WRWM is licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.
The station signed on air on February 12, 1993 as WXTZ, "Ecstasy 93.9." WXTZ ran an Easy Listening format similar to the original WXTZ (formerly at 103.3) several years prior. The format lasted until January 1996, when it was dropped in favor of ABC Radio's now-defunct Solid Gold Soul 24/7 format (Urban Oldies) as "Gold 93.9." The calls were changed to WGLD in February 1996 to reflect this change. Solid Gold Soul was short-lived, however, and by the fall of 1996, the format was dropped, and WGLD changed to Jones Radio Network's Smooth Jazz 24/7 format.
The license to 93.9 was sold to Susquehanna Broadcasting in 1997. It was decided that Susquehanna's modern country "flanker," WGRL "104.5 The Bear," would be moved to 93.9 while a new format, under 93.9's WGLD calls, would be placed on 104.5. To smooth over the transition, the two stations simulcasted "The Bear" for the first few weeks of June 1997. Once the move was complete, the WGLD calls moved to 104.5 and became Oldies "Gold 104.5." The frequency switch did not help WGRL's ratings, as it experienced a substantial ratings drop once The Bear moved to 93.9. As a result, the station became more music-intensive and personalities were let go. By 2001, WGRL simulcasted WFMS in morning drive while Donnie Claw, the lone survivor from the 104.5 days, hosted the afternoon drive shift. The end of The Bear came in November 2001, when the format was dropped for Christmas music as "93.9 The Christmas Channel."
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Wikipedia