WRKA
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| City | Louisville, Kentucky |
|---|---|
| Broadcast area | Louisville, Kentucky |
| Branding | 103.9 The Hawk |
| Slogan | True Country |
| Frequency | 103.9 MHz |
| First air date | January 1975 (as WFIA-FM) |
| Format | Classic Country |
| ERP | 1,350 watts |
| HAAT | 149 meters |
| Class | A |
| Facility ID | 48290 |
| Transmitter coordinates | 38°15′22.00″N 85°45′29.00″W / 38.2561111°N 85.7580556°W |
| Callsign meaning | Robert Knowles & Associates |
| Former callsigns | WFIA-FM (1975-1980) WXLN (1980-07/02/1990) WZKS (07/02/1990-03/15/1993) WHKW (03/15/1993-1994) WQLL (1994-06/03/1996) WSJW (06/03/1996-05/29/1998) WMHX (05/29/1998-11/24/2000) WPTK (11/24/2000-12/20/2000) WPTI (12/20/2000-7/18/2008) |
| Owner | Summit Media LLC (SM-WRKA, LLC) |
| Sister stations | WSFR, WQNU, WVEZ |
| Webcast | Listen Live |
| Website | hawklouisville.com |
WRKA (103.9 FM, "The Hawk") is a radio station broadcasting a classic-based country music format. Licensed to Louisville, Kentucky, United States, the station serves the greater Louisville area. The station is currently owned by Summit Media LLC. The station's studios are located at Chestnut Centre in Downtown Louisville and the transmitter site, also located downtown, is atop National City Tower.
In January 1975, the station first came on the air as WFIA-FM. It was a sister station to WFIA. The call letters were later changed to WXLN and played Contemporary Christian music.
After dropping Christian music in 1990, 103.9 had a history of short-lived and rapidly changing call letters and formats (usually failed attempts to challenge other more dominant stations in the market), with the station typically changing formats every two to four years between 1990 and 2008.
On July 20, 2012, Cox Radio, Inc. announced the sale of WRKA and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013.
On May 23, 2014, WRKA began stunting by only playing music by Garth Brooks as "103.9 Garth-FM" before announcing they were not able to use Garth's name due to legal issues, rebranding as "XXXXX-FM" (with the "XXXXX" being pronounced on-air as a long beep) and promising a new format to come on the following Monday, June 2, at 7 am. At that time, WRKA relaunched with a 1990s-heavy country format once again branded as "103.9 The Hawk". The first song on "The Hawk" was Gone Country by Alan Jackson.
logo through July 23, 2008
previous "Country Legends" logo, 2008-2013
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Wikipedia