WRBJ-FM
| City | Brandon, Mississippi |
|---|---|
| Broadcast area | Jackson, Mississippi |
| Branding | 97-7 |
| Slogan | "The Beat of the Capital" |
| Frequency | 97.7 MHz |
| Format | Urban Contemporary |
| ERP | 6,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 73959 |
| Callsign meaning | Roberts Broadcasting Jackson |
| Former callsigns | WRJH (until 2007) |
| Owner | Roberts Broadcasting |
| Website | www.thebeatofthecapital.com |
WRBJ-FM (97.7 FM) is an urban contemporary radio station in Jackson, Mississippi, but licensed to Brandon, Mississippi. The station is owned and operated by Roberts Broadcasting, former owners of The CW television affiliate WRBJ. Its studios are located at The Roberts Building along State Street in Jackson, just two blocks north of the Mississippi State Capitol building, and the transmitter tower is south of Brandon.
With the bankruptcy sale of all their other television stations to the Trinity Broadcasting Network and Ion Television, as of February 2014, WRBJ-FM is the only asset remaining with the formerly television-heavy company.
The station was originally paired with WRKN 970 AM in Brandon, Mississippi, with the call letters WRJH (initially standing for Roy and June Harris, who were the original owners). Both stations were promoted as "Gospel 97" for many decades. The callsign also came to mean other things as well (We're Raising Jesus Higher). After Mr. Harris died, Mrs. Harris sold the station to On Top Communications. On Top Communications bought the station in 2000 for the price of $1,600,000.00.
After that time, the WRJH callsign took on a different meaning ("We aRe Jackson's Hot 97.7). At approximately the same time, On Top Communications, was in the process of acquiring several other stations, including Urban/Hip Hop stations in New Orleans, Albany, Georgia and Norfolk. When On Top went bankrupt in 2005, most of its stations either switched formats or went silent (as the case with New Orleans due to Hurricane Katrina).
A short time later, WRJH was sold at a bankruptcy auction. That was when Roberts Broadcasting bought WRJH for $1,950,000.00, eventually moved its studios into TV station WRBJ's and changed the callsign to WRBJ.
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