WPZR
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| City | Mount Clemens, Michigan |
|---|---|
| Broadcast area | Metro Detroit [1] |
| Branding | Praise 102.7 FM |
| Slogan | Detroit's Inspiration Station |
| Frequency | 102.7 MHz (also on HD Radio) |
| First air date | November 6, 1960 |
| Format | Urban gospel |
| ERP | 50,000 watts |
| HAAT | 152 meters (499 ft) |
| Class | B |
| Facility ID | 54915 |
| Transmitter coordinates | 42°32′39″N 82°54′9″W / 42.54417°N 82.90250°W |
| Callsign meaning | We're PraiZe (play on the word Praise) Radio |
| Former callsigns | WHTD (6/25/05-10/30/11) WDMK (3/31/99-6/25/05) WWBR (11/18/96-3/31/99) WDZR (3/12/92-11/18/96) WXCD (4/26/91-3/12/92) WKSG (11/9/84-4/26/91) WLBS (1979-11/9/84) WBRB-FM (11/6/60-1979) |
| Owner |
Radio One (Radio One of Detroit, LLC) |
| Sister stations | WCHB, WDMK, WGPR |
| Webcast | Listen Live |
| Website | praise1027detroit.com |
WPZR (102.7 FM, "Praise 102.7") is an urban gospel formatted radio station licensed to Mount Clemens, Michigan, and serving the Detroit metropolitan area. The station broadcasts with 50,000 watts of power from an antenna located near the intersection of Gratiot Avenue and Fourteen Mile Road in Clinton Township, Macomb County, Michigan, and directs its signal mainly toward the north and east to avoid interfering with WWWW-FM 102.9 in Ann Arbor.
WPZR is owned by Radio One along with WCHB/1200 & WDMK/105.9, and is also licensed for HD Radio service. All share studios on Detroit's lower eastside.
What is now WPZR began life on November 6, 1960, as WBRB-FM, the FM simulcast side of WBRB/1430, also licensed to Mount Clemens and owned by Malrite Communications Group. For years, WBRB ("The Voice of Macomb County") was a full-service radio station targeting Macomb County with local and ABC Information Network news, weather and information and middle-of-the-road music. During non-simulcast dayparts, WBRB-FM aired Beautiful Music programming and some country music as well. It was truly a very local station, reporting news from local police blotters, politics and the county school districts. Even local obituaries were read every Sunday morning on the AM side.
In the 1970s, Charlie Park was the station manager and owner of the station. Those who worked there at the time included Marv Welch, John Cwikla, Mark Andrews, Roseanne Cerra and Dave Wagner.
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