New Orleans, Louisiana United States |
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Branding | Ion Television |
Slogan | Positively Entertaining |
Channels |
Digital: 50 (UHF) Virtual: 49 () |
Subchannels | 49.1 - Ion HD (720p) 49.2 - qubo (480i) 49.3 - Ion Life (480i) 49.4 - Ion Shop (480i) 49.5 - QVC 49.6 - HSN |
Affiliations | Ion Television |
Owner | Ion Media Networks |
First air date | March 19, 1989 |
Call letters' meaning | PaX Louisiana |
Former callsigns | WCCL (1989–1998) |
Former channel number(s) |
Analog: 49 (UHF, 1989–2009) |
Former affiliations |
Independent (1989–1990) Dark (1990–1994) HSN (1994–1998) |
Transmitter power | 1000 kW |
Height | 272 m |
Facility ID | 21729 |
Transmitter coordinates | 29°55′13.1″N 90°1′28.6″W / 29.920306°N 90.024611°WCoordinates: 29°55′13.1″N 90°1′28.6″W / 29.920306°N 90.024611°W |
Licensing authority | FCC |
Public license information: |
Profile CDBS |
Website | www.iontelevision.com |
WPXL-TV, virtual channel 49 (UHF digital channel 50), is an Ion Television owned-and-operated television station located in New Orleans, Louisiana, United States. The station is owned by Ion Media Networks. WPXL-TV maintains offices located on Veterans Memorial Boulevard and Cleary Avenue in Metairie, and its transmitter is located off Behrman Highway in New Orleans's Algiers neighborhood.
The station first signed on the air on March 19, 1989 as WCCL; it originally operated as an independent station with a general entertainment format. Due to financial issues, the station ceased operations in the spring of 1990. Flinn Broadcasting Corporation purchased the station's license three years later and returned channel 49 to the air on May 25, 1994, carrying programming from the Home Shopping Network. The station changed its call letters to WPXL-TV on August 31, 1998; that same day, the station became a charter affiliate of the family-oriented network Pax TV (now Ion Television).
As part of the affiliation deal with Pax TV, Flinn Broadcasting entered into a time brokerage agreement with Pax TV owner Paxson Communications (now Ion Media Networks) to operate the station. On July 30, 2001. Paxson entered into a joint sales agreement with Hearst-Argyle Television (now Hearst Television), owners of NBC affiliate WDSU (channel 6), to provide advertising and marketing services for WPXL.